What are the responsibilities and job description for the Marketing Coordinator position at BaseLayer?
Summary
The Marketing Coordinator is an entrepreneurial-minded, roll-up-your-sleeves, exciting role in a near start-up division. This individual will manage products on our website, the promotional calendar, and the events program. They will be responsible for procedures to ensure new products are correctly listed on the BaseLayer website, plan events, achieve desired results, and implement promotions across all sales channels. This is a hands-on position working with other employees and marketing technologies.
Essential Duties & Responsibilities
· Optimize the on-site product journey on www.BaseLayerLabs.com, ensuring all available products are assigned to all relevant categories and cross-sell/upsell opportunities are maximized
· Manage and execute the BaseLayer promotional calendar across all sales channels, including Amazon coupons, site promotions, Prime Days, etc.
· Partner with the Customer Service team as well as become a customer advocate to help manage and implement responses to customer reviews and questions, as well as reduce friction for marketplace and site customers and maintain a high level of account health
· Analyze BaseLayer website product level data (sales, conversion rate, page views, returns, clicks, etc.) to determine why a product trends up or down, overall site sales, report observations, and propose strategies to troubleshoot opportunity areas
· Maintain, analyze, and communicate promotional program result reports
· Prepare and distribute BaseLayer site reports
· Build and implement site listings for all new products, including photos and videos. Edit existing product listings when needed. Coordinate with team members to ensure consistent content across multiple sales channels
· Partner with third-party agencies to develop creative assets for site promotions and product listings
· Manage site apps and make recommendations to enhance the BaseLayerLabs.com user experience (UX).
· Other duties and responsibilities as assigned by management
Skills, Knowledge, & Abilities
· Experience writing product listings for eCommerce sites
· Nurture strategic relationships with third-party partners (marketing agencies, photographers, designers)
· Experience with BigCommerce or other site platforms
· Working knowledge of Microsoft Word, Excel, and PowerPoint
· Team player, but can work and hit goals on their own
· Able to develop recommendations for processes, issues, and other business decisions
· Ability to multitask
· Work daily in an office environment
· Hands-on attitude and willingness to do whatever is needed to get the job done
· Excellent verbal and written, interpersonal, and communication skills required
- · Able and interested in learning new skills