What are the responsibilities and job description for the Digital and Content Lead Job at Baseten in San Francisco position at Baseten?
WHO WE ARE
We're a fast-growing team passionate about building ML infrastructure solutions that empower AI-native companies to deploy and serve machine learning models with exceptional performance, scalability, and efficiency. We're backed by top-tier investors, including IVP, Spark Capital, Greylock, and Sarah Guo at Conviction. Our platform powers machine learning at leading AI-native companies like Descript, Bland.ai, Patreon, Writer, Robust Intelligence and many more. With Series B funding and rapid growth, we're just getting started in the massive ML infrastructure market.
THE ROLE
The Digital and Content Lead will be responsible for driving integrated campaigns that engage both individual user personas and buyer personas across all digital channels. This role demands expertise in segmenting different user types, industries, and company segments. The ideal candidate will be adept at creating and executing creative content, ads, and digital experiences that resonate with our target audiences. Additionally, the Digital and Content Lead will drive community engagement, effectively combining real-life experiences with digital interactions to create a cohesive brand presence.
WHAT THIS ROLE REQUIRES
- 7 years of experience in digital marketing and growth, with a proven track record in B2B SaaS or AI infrastructure companies.
- Strong expertise in integrated campaign development, digital advertising, and content creation.
- Proficiency in audience segmentation and data analytics.
- Experience with marketing automation tools (e.g., Hubspot), CRM systems, and analytics platforms.
- Strong project management skills and the ability to handle multiple campaigns simultaneously.
- Excellent communication and collaboration skills.
PREFERRED SKILLS
WHAT YOU'LL DO
Design and execute integrated campaigns that span across digital channels, including social media, email, SEO / SEM, and paid advertising.
Identify and segment different user types, industries, and company segments for targeted campaign execution.
Foster community engagement through digital channels, building a strong online presence.
Use analytics tools to track campaign performance, identify trends, and optimize campaigns for better results.
WHAT WE OFFER
Apply Now to embark on a rewarding journey in shaping the future of AI! If you are a motivated individual with a passion for machine learning and a desire to be part of a collaborative and forward-thinking team, we would love to hear from you.
At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
