Assistant Manager, Brand & Marketing

Objectives :

• Increase brand awareness, maintain good reputation and enhance trust of BASF among relevant public.
• Provide value added Brand & Marketing Communication service to business and functional teams, to support business growth in Greater China (GC).Main Tasks :
• Lead and evolve Kids' Lab program to a multiple stakeholder platform in China and continue to drive year-over-year increase on engagement among participants. Key responsibilities include : Manage multiple tasks to ensure the successful execution of the Kids Lab events across GC within a two-month timeframe.Drive the partnership with leading museums in China, navigating a matrix reporting structure and addressing their diverse requirements timely and effectively.Source and train student tutors for each station to ensure the smooth operation of the program.Efficiently oversee and coordinate with external agencies to deliver projects successfully within allocated budgets and timelines.Facilitate the internal resources to develop the new experiments for the program.Create a platform that actively engages key stakeholders of BASF in China, including employees, authorities, customers, media, NGOs, and the local community.
• Act as an independent and trustworthy advisor to business and functional teams, offering professional support for brand and marketing communication activities.
• Display an extensive and deep understanding of BASF's brand architecture and provide guidance to management and local business teams on its proper usage.
• Effectively manage project-based requirements from units or sites, ensuring the timely delivery of professional services with high quality.Job Requirements :
• Education : Degree in journalism, communications, marketing or related areas
• 5 years working experience in public relations, market communications
• Demonstrates a strong ability to effectively influence others
• Excellent creative and conceptual abilities (planning, analytical, client and goal oriented)
• Major focus on value driven branding approach and on customer relationship management and cultivation (creation of concept, execution, ability to align with guidelines and timing, manage budgets)
• High commitment and willingness for working hands-on
• Flexibility to travel within Greater China
• Excellent Chinese and fluent English language verbal and written communication skills
• Excellent working knowledge of basic computer programs (including Word, Excel, PowerPoint, MS Project, Webmaster)#J-18808-Ljbffr