What are the responsibilities and job description for the Global Brand Marketing Manager position at Basic Fun Inc?
Basic Fun! is a dynamic global designer and marketer of classic, innovative childrens entertainment products and we strive to bring smiles to people of all ages. Our iconic brands and broad product portfolio are sold by leading retailers and distributors in over 60 countries around the world. Basic Fun! has an omni-channel go-to market strategy with a strong presence online, in store and in family entertainment venues. The Company is proud to have long-term, valued licensing partnerships with A-List Licensors, including Hasbro, Disney, Mattel, Nintendo, Pokmon, Netflix, Coca Cola, Universal, Paramount, Warner Brothers, Cloudco Entertainment, NFL and NBA. Basic Fun! has a portfolio of powerhouse brands that include Care Bears, Tonka, Lite Brite, Knex, Lincoln Logs, Tinker Toys, Playhut, Uncle Milton, Fisher Price Classics, Mashems and Littlest Pet Shop, and many other trusted brands. All of us at Basic Fun! are dedicated to enriching lives and creating unforgettable moments through imaginative play.
Position Overview:
In partnership with the Vice President of Global Brand Marketing, this position is responsible for leading multiple iconic brands across Basic Funs portfolio taking ownership of day-to-day business, marketing and product strategy as well as collaborating with sales, product development, operations, digital marketing, creative services and other cross-functional teams to achieve successful results that drive established revenue and P&L expectations annually.
This position is ideal for a detail oriented, self-starter with right/left brain skillsets and a passion for toys, strategic thinking and the ability to connect the dots in unexpected ways.
Responsibilities include but not limited to:
Core Role
- Lead executional brand, product and marketing functions for assigned brands product lines.
Brand/Product Management
- Assist in brand vision while leading yearly slats and rational of upcoming years product lines
- Manage Line Plans and execute elements of the product commercialization process for assigned brands product lines, including collaboration with PD team; creating/ managing Product Start Forms, assisting in driving development to the product launch milestones; costing targets, margin requirements while delivering market-relevant product solutions with a strong price/value proposition
- Manage the flow of information and communications with PD team and HKG office for assigned brands / product lines
- Research market and industry trends, compile and provide updated trend and competitive information to aid product line and brand strategy
- Assist with maintaining the established visual personality and brand identity for all assigned brands/product lines
- Drive packaging and graphic design direction with the Creative Services team
- Manage submission process for product approvals with licensors in a timely and precise manner for assigned brands / product lines
Brand/Sales Management
- Manage brand information to Sales team including presentation materials, Brand Decks, etc.
- Oversee the flow of Product samples required for sales presentations, trade shows, commercial shoots and PR activities for assigned Product Lines
- Track category trends and retail environments; use intel to help direct priorities and pipeline recommendations
- Track and analyze wholesale forecasts and retail POS with a keen eye on patterns, shifts and the so-what to help advise actionable plans for the business
- Work with Global Sales team to support distribution channels, including channel management initiatives inclusive of products and promotions, in-store support, and key account sales presentations
- Participate in developing account-specific sales plans for assigned Product Lines. Attend retailer business review meetings for key accounts, when necessary.
Brand/Marketing Communication
- Play a key role in executing each brands go-to-market strategy with the opportunity to lead various tactics (select PR, social media, promotions, events, digital projects, etc.).
- Assist in the development of outbound communications, including Web copy and layout execution, rich media, trade show messaging, online advertising, print advertising, social media and sales collateral materials for assigned brands / product lines
- Other duties may be assigned
Skills, knowledge and abilities
- Bachelors degree or equivalent experience, preferably in Marketing
- Must have 3-5 years of relevant marketing, brand and/or product management experience
- Proficient in Excel, forecasting, POS sales, analyzing large amounts of data and providing the so what behind the numbers to drive growth, innovation/use for business cases
- Practical knowledge of the product development and manufacturing functions as it relates to the product commercialization process
- Strong presentation, written and verbal skills; experience with Microsoft suite is required
- Highly organized and efficient. Ability to thrive in a fast-paced and time-sensitive environment
- Experience selling /presenting to retail buyers, Toy category experience preferred
- Experience in trade shows, product & lifestyle photography shoots, consumer insights
- Ability to travel, as needed
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Full-time on-site position located at our companys headquarter offices in Boca Raton, Florida.
We believe strongly in the philosophy that we are Better Together and that the collaboration and teamwork of being with each other in the office supports our culture the best. For this reason, we work in the office Monday through Thursday. We have chosen Friday as our weekly remote workday as we believe it to be the day that is most beneficial and effective for Basic Fun! and our employees.
OUR CORE VALUES!
- We Love Delivering WOW!
- Act with Integrity and Do the Right Thing.
- Inspire Passion for Creativity and Innovation.
- Be Disciplined to Create Lasting Impact.
- Play, Have Fun and Laugh Together.
- Embrace Humility.
- Pursue Growth and Learning.
- Hustle and Act with a Sense of Urgency.
- Commit to Excellence.
- Gratitude Keeps Us Grounded.
Basic Fun! is an equal opportunity employer. We value diversity and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to creating a diverse environment and are proud of our inclusive culture.
