Marketing Manager

Job Title: Marketing Manager

Location: Waco, Texas
Starting Pay: $15 per hour
Hours: 20-30 hours per week

About Us:
We are a brand-new climbing gym with big dreams and a fast-paced culture, looking to build a strong community and grow our reach. We’re committed to developing our team with mentorship and professional growth opportunities. At Basin, our team is our family, and we’re looking for go-getters ready to take on the challenge of helping us grow. Are you ready to join us?

Position Summary:
We’re seeking a highly motivated Marketing Manager to lead our social media and digital marketing efforts. This role requires creativity, a strong drive, and the ability to work independently and on tight deadlines. You’ll be managing our social media accounts, creating compelling ad campaigns to drive revenue, and executing a variety of marketing activities with a focus on engaging our community and driving growth.

Key Responsibilities:

• Social Media Management: Oversee and develop content for Instagram, Facebook, YouTube, and TikTok, with a focus on building a vibrant and engaged online community.
• Advertising: Plan, create, and manage ad campaigns that drive revenue and brand awareness. Experience in social media ads and digital ad platforms required.
• Content Creation: Capture and edit high-quality videos and photos that align with our brand. Both short-form and long-form video editing skills are essential.
• Email Marketing & Lead Nurture: Design, schedule, and send out email campaigns for customer retention, lead nurture, and engagement.
• Content Planning: Manage the social media content calendar, planning posts ahead to align with campaigns and events.
• Event Coverage: Be available for a flexible schedule to capture photos and videos at gym events.
• Independent Work Ethic: Self-starter who can manage tasks with minimal supervision, completing work on tight deadlines while maintaining high standards.
• Collaboration: Work well with team members and communicate effectively via email and text, while reporting directly to the Marketing Director and owners.

Qualifications:

• Proven experience in social media management and digital advertising
• Proficiency in email marketing platforms and creating email campaigns
• Strong video and photography skills, including editing and producing high-quality, brand-aligned content
• Experience with both long-form and short-form video editing
• Owns and is proficient with a personal camera
• Organized and detail-oriented with the ability to manage multiple projects
• Excellent communication skills
• Highly motivated, with a strong ability to think independently and thrive in a fast-paced environment
• Strong desire to grow with Basin and ideally stay in Waco, TX, for 2 years

Why Join Basin?

We are dedicated to supporting our employees' professional development and fostering a culture of growth and community. Joining our team means being part of a new, energetic business ready to make a big impact in Waco and beyond. If you’re passionate about marketing and eager to help us reach new heights, we want to meet you!

To Apply, Please Include:

1. A list of social media accounts you have managed in the past or currently manage.
   
2. A marketing campaign template targeting Baylor students, inviting them to join us. Include:
   • 3 Instagram post ideas
   • 2 video ideas
   • 1 marketing email outline

Are you ready to grow with us? Apply today!

Salary : $15