What are the responsibilities and job description for the Email Specialist position at BASIS Ed?
Job Description
Job Description
BASIS Ed is seeking candidates for an Email Specialist.
Come join an organization that is leading a transformation in standards for public education! BASIS Education provides services to BASIS Texas Charter Schools, part of the #1 public-charter school network in the United States. We have an exciting opportunity to join a dynamic and successful team of innovative marketers.
The BASIS Ed Texas Marketing & Creative Services department serves as the in-house advertising agency to support the growth of BASIS Texas Charter Schools. The Email Specialist will report directly to the Sr. Vice President of Marketing and Design. This role is hybrid, with part of the week at our office in Scottsdale, Arizona.
As the Email Specialist, you will be responsible to lead email campaigns from start to finish, driving engagement and revenue. You will develop and execute strategies, oversee campaign scheduling, and analyze data to refine future campaigns. You possess excellent communication and analytical skills, as well as be familiar with email marketing software such as Klaviyo, Mailchimp or Constant Contact. If you are passionate about email marketing and possess the skills to drive measurable results, we encourage you to apply for this exciting opportunity.
RESPONSIBILITIES :
- Develop and execute email marketing campaigns to support business objectives and goals.
- Create and manage email marketing calendars, ensuring timely delivery of campaigns.
- Collaborate with cross-functional teams to design and build email templates that are on-brand and visually appealing.
- Manage subscriber lists and segmentations, ensuring accurate and up-to-date data.
- Analyze and report on email campaign performance, providing insights and recommendations for improvement.
- Monitor industry trends and best practices to identify opportunities for innovation and optimization.
- Ensure compliance with email marketing regulations and best practices, including CAN-SPAM and GDPR.
- Manage relationships with email service providers and other vendors.
- Stay up-to-date with email marketing software and technologies, making recommendations for adoption or upgrades.
- Collaborate with internal stakeholders to integrate email marketing with other marketing channels and initiatives.
REQUIRED QUALIFICATIONS
Excellent verbal and written communication skills.
Benefits and Salary :
Employer paid medical and dental insurance
