Brand Marketing & Project Manager

Company: Bask & Lather LLC (E-commerce Haircare Company)

Location: Westchester, NY

About Bask & Lather LLC: Bask & Lather LLC is a distinguished e-commerce haircare company based in Westchester, specializing in high-quality, natural hair care products. We are seeking a dedicated and imaginative Brand Marketing and Project Manager to join our dynamic team.

Our Mission:We are committed to formulating premium, science-backed hair care products using natural ingredients, focusing on nurturing healthier hair and empowering our customers with the knowledge and tools to achieve vibrant, resilient hair—all while prioritizing affordability and customer satisfaction.

Role Overview:Are you a creative and detail-oriented individual with a passion for digital marketing, design, and project management? If so, this is your opportunity to become a vital part of our team as a Brand Marketing and Project Manager. You will lead the execution of marketing strategies to enhance brand recognition and drive growth in the haircare industry.

Key Responsibilities:

Planning:

• Collaborate with clients and stakeholders to define the project's scope, goals, and processes.

Organizing:

• Break down projects into tasks, sequence them, and estimate the necessary resources.

Leading:

• Assemble a team and motivate them to meet client expectations while ensuring alignment with brand objectives.

Managing:

• Track project progress, set deadlines, and manage resources to ensure timely delivery.

Communicating:

• Serve as the main point of contact between team members, brand partners and external stakeholders to ensure smooth communication.

Budgeting:

• Monitor project expenses and ensure that all activities stay within budget.

Evaluating:

• Assess the project's efficiency and effectiveness upon completion, providing insights for future improvements.

Troubleshooting:

• Proactively identify and resolve issues that arise during the project lifecycle.

Risk Management:

• Identify potential risks and develop mitigation strategies to minimize impact.

Content Management:

• Organize and manage the brand's digital content, ensuring alignment with marketing goals and brand identity.
• Collaborate with the email and SMS teams to execute high-performing marketing campaigns that resonate with our audience.
• Create, refresh, and curate engaging website content.

Asset Management:

• Maintain a digital asset library, ensuring timely updates for partners and internal teams.

Creative Development:

• Oversee the cadence and content selection process for refreshing ad creatives for the advertising team.
• Plan and execute initiatives that align with business objectives to meet outlined goals.

Event Participation:

• Represent the brand at industry events and trade shows, gathering market insights.

Market Research:

• Conduct research to gather insights on target audiences, industry trends, and competitors.
• Optimize keywords for Amazon, YouTube, and Pinterest to improve visibility.

Brand Marketing and Campaign Coordination:

• Ensure social media and marketing team initiatives align with the brand marketing calendar.
• Plan and execute TikTok campaigns while tracking performance metrics.
• Organize UpPromote referrals and communications, ensuring a seamless process.

Additional Responsibilities:

• Assist in managing various marketing channels, including paid search, SEO, email, social media, and influencer partnerships.
• Support marketing research initiatives.
• Monitor key performance metrics (KPIs) to evaluate marketing effectiveness and recommend adjustments.

Requirements:

• Bachelor’s Degree in Marketing, Communication, or a related field.
• 5 years of professional marketing and project management experience.
• Proficiency in Canva; basic graphic and video editing skills are a plus.
• Experience with minor website editing, email marketing, and SMS marketing.
• Strong writing, proofreading, and digital marketing skills.
• Exceptional organizational skills with the ability to manage multiple projects in a fast-paced environment.
• A proactive and innovative mindset.
• Understanding of digital marketing channels (SEO, SEM, social media).
• Excellent ability to analyze data for actionable insights; proficiency in Excel and spreadsheets required.
• Strong market research skills to identify trends and preferences.
• Knowledge of e-commerce platforms and affiliate/influencer marketing is preferred.
• If you are ready to make a significant impact on our brand and be part of an innovative team in the haircare industry, we encourage you to apply and embark on this exciting journey with us!