What are the responsibilities and job description for the Biddable Media Specialist position at Baskin Robbins?
Partner with and support the Biddable Media Team and the collective Media Strategy & Planning team in the activation of Programmatic, Search, and Social Media campaigns for the Inspire Brands portfolio.
Responsibilities
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.
Responsibilities
- Billing/actualizations/Media Authorization Forms (MAF)
- Updating MAFs throughout the year
- Filling out actualization portion of planning documents for all channels
- Updating invoice tracker monthly (Inclusive of Attaching invoices in Smartsheet’s) & PO Numbers
- Responsible for data validation for internal measurement tools such as Media Optimization, Reporting, MEF, etc.
- Working with Associate Managers on Dashboard and media hygiene checks
- Support Associate Managers with Pacing tasks
- Screenshot decks (on applicable brands) or input mock links into SS for IMC & MS&P visibility
- Owning creative specifications on messaging grid for planning and execution
- Transfer Messaging Grids to Traffic Sheets for all channels on a brand
- Ownership of campaign execution documents while ensuring specific inputs are complete and accurate. Responsible for sharing the document with external parties and making sure it is saved and organized.
- Supporting Sr. Managers in ensuring JBPs are updated with forecasts and pacing throughout the month and quarter. Ensuring that added value trackers are also consistently updated.
- Own updating the Weekly newsletter with industry trends
- Assist in campaign builds/creative swaps, inclusive of owning taxonomy sheets
- Ensure App reporting is up to date and inclusive of most recent data
- Confirm brand lift study inputs are received and properly launched.
- Having action items and communication with Demand Generation team because of reporting insights to ensure Media is being continuously optimized.
- Send through Weekly Biddable Highlights to brand and other Demand Gen teams.
- Monitor and flag Double Verify incidents to ensure brand safety and suitability are up to standard
- Specific channel requests:
- Adthena Reporting- Search
- Doubleverify Site lists- Prog
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.
