What are the responsibilities and job description for the Digital Marketing Assistant position at Bass Pro Shops?
POSITION SUMMARY:
As a Digital Marketing Assistant, you will work closely with the Marketing Director and outside agency partners to continually develop, implement, and refine our overall brand strategy that drives awareness, engagement, and conversion across all digital channels as well as our store front.
ESSENTIAL FUNCTIONS:
- Develop and execute organic social media calendar for all owned channels, including but not limited to Facebook, Instagram, Twitter, YouTube and TikTok
- Write, develop, and strategize online content production and scheduling for social media channels and blog content
- Develop and organize lifestyle content for all channels
- Help develop online sales flyers
- Community management for owned social channels, engaging with the community and escalating any issues to customer service to address
- Coordinate and manage giveaways with brands and/or micro influencers on social and fulfill prizes accordingly
- Maintain monthly reports for organic social and share results with Director
- Assist Director on all online and in-store events
- Assist Director on any future programs
- Identify and share digital trends, insights and best practices
- Other duties may be assigned as needed
EXPERIENCE/QUALIFICATIONS:
- Preferred Degree: Bachelor's degree in marketing, communications, or related field
- Years of experience: 1 year experience in digital marketing and social media
KNOWLEDGE, SKILLS, AND ABILITY:
- Experience with social media platforms Facebook, Instagram, Pinterest, Twitter, TikTok and YouTube
- Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
- Experience in Canva, Photoshop, Indesign, and Excel
- Passion for all things digital
- Enjoys the outdoors and the hunting industry
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings
- Paid holidays
- Paid vacation
- Paid sick time
- Bass Pro Cares Fund
- And more!
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com.
