What are the responsibilities and job description for the Marketing Specialist position at Bath Saver, Inc. dba Bath Fitter?
Homespire Remodeling Group is a premier remodeling company that specializes in solutions that make a major improvement in people's lives and homes faster and for less cost than traditional methods. We have multiple divisions: Bath Fitter and Kitchen Saver. As a leader in the industry, we are continuously looking for ways to expand and improve.
We seek to hire a full-time Marketing Specialist who will strengthen our company culture and represent the company well while supporting our Marketing Department and helping advance our marketing efforts. The ideal candidate will have a bachelor’s degree with prior work experience in marketing, and sales, who can thrive in a challenging environment, has a great work ethic, and is motivated to learn and grow.
A positive attitude, creativity and persistence applied to planning and carrying out direct marketing and sales activities and generate new sales leads and interest. Create, maintain, and strengthen the organization's overall brand through all media avenues as well as assisting the sales department by maintaining inventory of sales support materials including manufacture color samples, product literature, data and coordinate the creation of new materials as needed.
ESSENTIAL FUNCTIONS:
- Develop and implement high impact, integrated campaigns to advance lead qualification, engagement, brand loyalty and progression through the marketing to sales pipeline
- Leverage marketing automation and software and processes to target messaging to specific audience segments for lead generation.
- Assists the Marketing Manager with market research and development
- Assists with Marketing Department data entry and tracking of advertising commitments & helps with report generation
- Manages input of new projects into Project Management Tool and assists with tracking project statuses
- Assists with and contributes to other marketing projects of department as needed, including but not limited to: proofreading and editing
- Continually track, measure and analyze campaign results and report metrics.
- Works independently and within a team on special projects
- Processes invoices and allocation forms for payment
SECONDARY FUNCTIONS:
- Seeks and coordinates Community Outreach and Grassroots opportunities, maintains budgets for all entities
- Understands and exercises compliance with all company policies and procedures.
- Performs other job-related duties as assigned to meet department and business needs.