What are the responsibilities and job description for the Digital Marketing Project Coordinator position at BATHING BRANDS INC?
Bathing Brands, a national leader in retail and wholesale distribution, installation, and maintenance of steam and sauna bathing environments, is currently searching for a Digital Marketing Project Coordinator.
The Digital Marketing Project Coordinator position will help drive the success of Bathing Brands by providing support to the marketing team and Digital Marketing Manager with a broad range of tasks.
This is an exciting and diverse position with duties that include, but are not limited to:
Responsibilities:
PPC
- Create and update ads
- Maintain shopping feeds
- Analyze ad metrics and ROAS
- Keyword analysis
- Format customer match lists
SEO
- Analyze product and landing pages
- Perform keyword density analyses
- Compare competitor product landing pages
- Create site backlinks
- Submit site pages to search engines for indexing
Social media marketing
- Implement targeted ad campaigns
- Maintain presence on message boards, forums, and blogs
- Measure campaign results
- Maintain historical data
Required Skills:
- Google Analytics
- GoogleAds
- BingAds
- Google Search Console
- Excel
- Data Analysis
- Excellent communication skills
Benefits:
- A caring company culture with a casual, yet professional, work environment
- PTO, holidays, and an annual paid community day to spend with a charity of your choice
- Company-subsidized Blue Cross Blue Shield health insurance plans available along with dental, vision, short/long term disability, and company-paid group AD&D life insurance
- Employee Assistance Program (EAP)
- Referral Program
- 401(k) Retirement Plan with annual company matching funds
- Profit Sharing Program with bi-annual payouts
We proudly celebrate over 55 years of service to the bathing industry! Bathing Brands is uniquely comprised of technicians, designers, educators, and bathing specialists, unified by a desire to advance steam and sauna for both residences and health & wellness facilities. We are an Equal Opportunity Employer.