Marketing Manager - Communications

This is where you save and sustain livesAt Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You’ll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.Baxter’s products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.Join us at the intersection of saving and sustaining lives— where your purpose accelerates our mission.Your role at Baxter This is where your ideas lead to successAs a Marketing Communication Manager, you have lots of ideas grounded in research and knowledge of the marketplace. Your skills in planning and implementing these ideas are what make you an outstanding business partner and marketer. You critically think through problems and communicate your ideas in a way that helps us compete. Your curiosity, love of learning, and active listening give you a significant understanding of healthcare and business. And while you are a great teammate, you are also competitive—determined to achieve results and get things done.At Baxter, we're not just promoting the latest life-saving products; we're thinking strategically about getting products to those who need them by understanding the value they provide, the market where they are needed, and the approach to reach the right individuals.What you'll be doingLead customer engagements such as webinars, customer dinners, KoL meetings, advisory boards, email campaigns.Deliver unique / compelling positioning, critical messaging and leadership proof points improving the portfolio's market position, competitive advantage and business results.Apply portfolio, buyer, segment and routes-to-market expertise to develop the end-to-end marketing strategy for the infusion systems portfolio.Create a clear and differentiated positioning for the portfolio and effectively present the message ensuring the messaging is delivered through every relevant channel.Support creation of tools and a go-to-market (GTM) strategy for best reaching our target markets to drive demand and leading generation events.Communicate the value of the solution to the sales team and develop sales tools that support the selling of the solutions.Partner across the marketing and sales ecosystem to create tools that optimize execution and business results.Plan the launch of new offerings and lead the cross-functional implementation of the plan.Work collaboratively with the Education and Sales Enablement teams to educate sellers, channel partners, and business partners on the marketplace, the business drivers, the value proposition, the offerings, and competitive differentiation, through webcasts, in-person training, and other techniques.What you'll bring Bachelor's degree required in English, marketing, journalism, public relations, advertising, or transferrable area.4 years demonstrated ability in corporate communications or public relations. Pharma, med tech or healthcare industry and agency experience desired.Proven experience working with marketing teams and other partners to create effective messages that actively engage.Experience handling product-related issues, especially in a highly regulated environment.Strong and versatile writing skills for a variety of content types, channels and topics. Experience writing for the web and social media.Strong project management, time management and organizational skills.Proven ability to collaborate internally and develop strong relationships to ensure success.Highly motivated, with ability to make decisions independently.Flexible and agile, with the ability to quickly change course when need arises.#J-18808-Ljbffr