What are the responsibilities and job description for the Marketing & Communications Specialist position at BAY AGING?
Job Details
Description
The Marketing & Communications Specialist is responsible for developing and executing comprehensive marketing and communications strategies across all Bay Aging divisions (Health, Housing, and Transportation). The ideal candidate will be a highly motivated self starter with excellent written and verbal communication skills, creative writing abilities, and strong presentation design skills. They will expand Bay Aging's visibility through strategic campaigns, media relations, community outreach, and cultivating collaborative partnerships. This individual must effectively manage multiple priorities and maintain a realistic balance among competing demands. Position location: Urbanna, VA. Reports to the Director, Administration & Operations. Salary: $55,000/yr-$65,000/yr
ESSENTIAL FUNCTIONS
- Create and implement comprehensive marketing plans and schedules to increase visibility, enhance the overall community presence, and showcase the heart of our mission.
- Manage Agency’s social media accounts: Facebook, Instagram, and LinkedIn. Updating regularly with new and engaging content.
- Create and maintain relevant content including media/press releases, flyers, brochures, physical brand materials, videos, PowerPoint presentations, and photos.
- Design and publish various internal and external print and digital newsletters.
- Actively seek, craft, and share powerful stories that highlight clients’ experiences, reflecting Bay Aging’s commitment to support their continued independence in their chosen home.
- Collaborate with internal teams to ensure alignment of marketing and communication efforts with agency goals, ensuring consistent brand messaging and standards across all marketing channels and materials that adhere to the brand guidelines for each division.
- Research and execute targeted marketing to underserved populations.
- Make community presentations on Bay Aging’s programs and services to various civic/religious/community groups, businesses, and at community events.
- Administer promotional product ordering and inventory.
- Work with webmaster to ensure agency websites are up to date and engaging.
- Build and maintain relationships with appropriate news media outlets across the service area.
- Lead fundraising campaigns and grant writing efforts, as needed.
- Other responsibilities as needed
KNOWLEDGE, SKILLS AND ABILITIES
- Expert written communication skills.
- Excellent verbal communication and public speaking.
- Ability to be strategic, action-oriented, creative, and have a unique ability to bring to life various programs and services in a way that is meaningful and easy to understand.
- High level of design sensibility.
- Proven experience in brand storytelling.
- Wide knowledge and experience with print/digital marketing and social media strategies.
- Strong leadership with decision making capabilities. Handles a variety of tasks autonomously with regular collaboration between programs/departments on special projects.
- Microsoft Office programs (e.g. Word, Excel, Outlook, PowerPoint, Publisher), Canva, Mailchimp, and standard office equipment.
- Proficiency with social media platforms and marketing tools: Facebook, Instagram, LinkedIn
- Strong organizational skills with the ability to prioritize and multitask.
- Experience in marketing and communications required; experience in development, grant writing, and fundraising preferred.
- Website updating skills on WordPress desirable but not required.
- Experience in shooting and editing videos/photos desirable but not required.
- Experience with Salesforce preferred.
WORKING ENVIRONMENT
Office-based position with minimal physical requirements (ability to lift 20 pounds, walking and climbing stairs). Regular travel is required throughout the Bay Aging service area and occasionally the State of Virginia. Occasional overnight travel to attend trainings and conferences.
Qualifications
High school diploma or equivalent required, bachelor’s degree in marketing, Communications, Journalism, Business, or related field preferred and at least 3 years of experience with marketing or communications. Non-profit experience preferred. Must possess a valid driver’s license.
FLSA status: This is a full-time exempt position.
Disclaimer: This job description is not designed to cover or contain a comprehensive list of all activities, duties or responsibilities that are required of the employee. From time to time, the supervisor will ask job holder to perform additional duties related to the completion of the work.
Bay Aging is an Equal Opportunity Employer. All applicants will be considered for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran or disability status. Bay Aging is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, contact MaDena DuChemin, Human Resource Manager at (804) 758-2396, Ext. 1228 or mduchemin@bayaging.org.
Salary : $55,000 - $65,000