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bay area panthers is hiring: Public Relations Manager in Sonoma

bay area panthers
Sonoma, CA Full Time
POSTED ON 1/19/2025
AVAILABLE BEFORE 4/19/2025

Public Relations Manager

The Bay Area Panthers, a premier professional football team, are on the lookout for a talented PR professional to fill the role of Public Relations Manager. In this hybrid position, you will report directly to the team President and play a vital role in shaping our communications strategy. Your expertise will help drive our media relations efforts, support our football communications, and collaborate closely with the marketing team.

About the Role :

As a key member of our organization, you will develop and execute a comprehensive earned media strategy. Your responsibilities will include media planning, crafting engaging press materials, managing media availability, and building strong relationships with athletes, coaches, and media representatives. A background in professional sports PR is a significant advantage.

Key Responsibilities :

  • Develop and implement the Club's communication strategy, serving as the primary PR contact.
  • Proactively pitch story ideas to media and act as the on-site liaison for our front office.
  • Plan and execute business communications initiatives related to ticket sales, corporate sponsorships, and community engagement.
  • Drive publicity campaigns for players, coaches, and the team President, being the go-to on-site PR contact for media and events.
  • Build lasting relationships with key local and national sports media outlets.
  • Manage, oversee, and edit the annual Media Guide.
  • Maintain a thorough archive of media clips.
  • Support match day media relations duties for both home and away games, including managing media availability, compiling postgame reports, and distributing game-related materials.

Qualifications :

  • Bachelor's degree in Communications, Marketing, or a related field.
  • 3 years of experience in public affairs or public relations, particularly in sports and entertainment.
  • Proven success in cultivating strong relationships with local and national media.
  • Excellent written and verbal communication skills.
  • A strategic thinker with a knack for crafting innovative PR narratives.
  • A genuine passion for sports and an understanding of the football industry.
  • Flexibility to work evenings, weekends, and during game days.
  • The Bay Area Panthers are dedicated to fostering a diverse work environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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