What are the responsibilities and job description for the Email Marketing Manager position at Bay Club?
Job Description
Our Mission
The Bay Club Company is a hospitality company.
We provide experiences which celebrate a healthy and vibrant lifestyle.
Our Culture
Our unique culture is at the heart of all we do and is guided by our values and behaviors. It's what we expect of ourselves and each other every day. We call them the "Actions We Live By."
Our Core Values :
Actions We Live By. It's who we are when we step into our full power.
Keep It Real. Always. We need open and honest discussions. We need courage to speak up and to call things out that aren't good enough. And we navigate tough conversations with empathy and grace.
Think Ahead. Be An Owner. Always be proactive, not reactive; be on the front foot. If we want to be an owner of this business, we must act like it!
Stay Humble. Hustle Harder. Show up and do the hard workBe a gritty, roll-up-your-sleeves kind of crewKnow it's never about one person-we are a part of a powerful team.
One Team. One Voice. Moving Forward. Together. Be ONE united team. When we move in the same direction, there are no limits to what we can accomplish.
Be Curious. Ask Why. Stay member curiousWe seek to understand, and we never settle. We ask questions to truly understand the core of a matter.
GENERAL SUMMARY
The Email Marketing Manager plays a crucial role in creating and optimizing email campaigns to deliver engaging and impactful messages to our audience. Leveraging email knowledge and best practices, the Email Marketing Manager collaborates with cross-functional teams to enhance the overall effectiveness of our email marketing initiatives.
The Email Marketing Manager's expertise will contribute to the creation of visually appealing and effective emails, ensuring a dynamic and personalized experience for our members and leads. The ideal candidate is technically savvy, a strategic thinker with strong project management skills and an effective communicator. They are well versed in email best practices and know how to put together email content in a simple, yet effective way.
Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.
PRIMARY JOB FUNCTIONS
- Responsible for planning, executing, and optimizing end-to-end email marketing campaigns, including but not limited to email building, QA, scheduling, and deployment. (35%)
- Collaborate with the marketing team to align on the calendar, set the production schedule, and manage all tasks to ensure 100% accuracy and on time deployment. (35%)
- Continue to innovate and iterate on the technical capabilities in email, creating a more streamlined process, leveraging automation where applicable. (15%)
- Create an email testing roadmap. Analyze results and develop a continuous optimization loop focused on engagement and conversion. (10%)
- Report on email performance, highlighting the key learnings and areas of opportunity. (5%)
Qualifications
MINIMUM QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each primary job function satisfactorily. The requirements listed below are representative of the knowledge, skill and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
SKILLS KNOWLEDGE
TECHNICAL SKILLS
EXPERIENCE
EDUCATION
WORKING CONDITIONS / PHYSICAL REQUIREMENTS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
JOB DESCRIPTION REVISION
This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with this job. While this job description is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed when circumstances change. This job description replaces all previous descriptions for this position.
An Equal Opportunity Employer
The Bay Club Company ("TBCC") provides equal employment opportunities without regard to race (and all traits historically associated with race, including but not limited to, hair texture and protective hairstyles), color, religion, creed (including, but not limited to, religious dress and grooming practices), sex (including pregnancy, childbirth or related medical conditions, and breastfeeding, and other related medical conditions), sexual orientation and identity, gender, gender identity, gender expression, actual or perceived national origin / ancestry, accent or ability to speak English, age, disability, marital / familial status, source of income, veteran status, citizenship status, political activities or affiliations, medical condition, genetic information, persons with AIDS or AIDS-related condition, or persons who are victims of domestic violence.
Other Compensation and Benefits
At the Bay Club, we offer programs and perks that cultivate a healthy and active workplace environment. Here are the perks you can expect in your benefits package :
Total Compensation Information
Compensation is estimated based on Bay Clubs efforts to provide fair and competitive compensation. Actual pay will be based on a candidate's job-related experience, skills, education, training, location, and responsibilities.