What are the responsibilities and job description for the Lifecycle Marketing Coordinator position at Bay FC?
Position Summary
Bay FC is seeking a Lifecycle Marketing Coordinator to join our team. This role will manage the end-to-end email campaign process, including planning, content creation, building, proofing, scheduling and deployment on our Marketing Automation Platform. This is a great role for someone who wants to build both their strategic AND technical skills! This full-time position reports to the Director of Lifecycle Marketing.
Responsibilities
The anticipated salary range for this role is between $60,000-$70,000. Hired applicant will be eligible to receive an annual discretionary bonus. Actual starting pay may vary based on a range of factors which can include experience, skills, and scope.
Bay FC is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation, or any other characteristics protected by applicable federal, state or local laws.
Background
Bay FC is the first NWSL team in the Bay Area. Co-founded by four U.S. Women’s National Team legends—Brandi Chastain, Aly Wagner, Danielle Slaton, and Leslie Osborne—in partnership with global investment firm Sixth Street, Bay FC is changing the face of women’s soccer as we know it. Beginning play in the 2024 season, we are building a squad that will play the beautiful game with power, passion, energy, and creativity.
Bay FC is a team that defies convention and transcends culture. We are proud to represent the Bay Area with its tapestry of different ethnicities, languages, climates, and ideas. Our team will be a uniting force, building a culture of belonging and shared pride. We will become a beacon of hope and connection, welcoming and embracing all fans. Our stadium will be a home for people of all backgrounds and identities. We will be the bridge that unites the Bay’s diverse communities. Through our actions and our love of the game, we will inspire and improve the lives of others.
While our community is our foundation, our love of football is our reason for being. We have the fire to be the best, and we will show up on the field every day with intensity, competitiveness, passion, and a drive to win.
Bay FC is seeking a Lifecycle Marketing Coordinator to join our team. This role will manage the end-to-end email campaign process, including planning, content creation, building, proofing, scheduling and deployment on our Marketing Automation Platform. This is a great role for someone who wants to build both their strategic AND technical skills! This full-time position reports to the Director of Lifecycle Marketing.
Responsibilities
- Work with Growth & Retention team to develop retention marketing strategies aligned to the overall business objectives, driving customer engagement, and revenue growth.
- Collaborate with cross-functional teams to develop key messaging points and direct response creative for campaigns.
- Implement test plans to improve and optimize campaigns.
- Manage day-to-day execution of lifecycle marketing journeys, event-based triggers and transactional campaigns aimed across multiple channels.
- Monitor complex personalized journeys, triggers and automations.
- Conduct regular data audits and quality checks; optimize data export and import process.
- QA all campaigns to ensure accurate and error-free execution of links and targeting rules.
- Constantly stay informed with best-in-class retention practices and ensure all marketing efforts are compliant with internal guidelines, industry benchmarks, and legal regulations, including CAN-SPAM and CCPA
- Bachelor's degree.
- 2 years of digital marketing experience or lifecycle marketing experience.
- 2 years planning and developing automated email campaigns.
- Deep knowledge in customer segmentation, list management, deliverability, and CAN-SPAM laws.
- High attention to detail with excellent organizational and project management skills.
- Experience with A/B, test and control, holdouts, and multivariate experiments.
- Excellent copywriting and proofreading skills.
- Highly motivated self-starter with strong work ethics.
- Proven ability to manage multiple projects and deadlines.
- Thrives in a fast-paced environment.
- Experience with Iterable (or a similar Marketing Platform) preferred.
- Understanding of NWSL and/or Soccer preferred.
The anticipated salary range for this role is between $60,000-$70,000. Hired applicant will be eligible to receive an annual discretionary bonus. Actual starting pay may vary based on a range of factors which can include experience, skills, and scope.
Bay FC is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation, or any other characteristics protected by applicable federal, state or local laws.
Background
Bay FC is the first NWSL team in the Bay Area. Co-founded by four U.S. Women’s National Team legends—Brandi Chastain, Aly Wagner, Danielle Slaton, and Leslie Osborne—in partnership with global investment firm Sixth Street, Bay FC is changing the face of women’s soccer as we know it. Beginning play in the 2024 season, we are building a squad that will play the beautiful game with power, passion, energy, and creativity.
Bay FC is a team that defies convention and transcends culture. We are proud to represent the Bay Area with its tapestry of different ethnicities, languages, climates, and ideas. Our team will be a uniting force, building a culture of belonging and shared pride. We will become a beacon of hope and connection, welcoming and embracing all fans. Our stadium will be a home for people of all backgrounds and identities. We will be the bridge that unites the Bay’s diverse communities. Through our actions and our love of the game, we will inspire and improve the lives of others.
While our community is our foundation, our love of football is our reason for being. We have the fire to be the best, and we will show up on the field every day with intensity, competitiveness, passion, and a drive to win.
Salary : $60,000 - $70,000
