What are the responsibilities and job description for the Associate Director Regional Marketing position at Bayer?
Associate Director Regional Marketing
As part of the field-based customer engagement Squad, your primary responsibility is to engage and develop Oncology Thought Leaders (TLs), generate insights relevant to strategic decision-making, execute regional meetings, and deliver programs to Healthcare Professionals (HCPs) for Bayer Oncology's Prostate Cancer Portfolio.
Key Tasks and Responsibilities:
- Strategic Thought Leader (TL) Engagement: Establish and maintain TL relationships in the field of prostate cancer. Engage target customers across appropriate channels and activities (1:1s, conferences, consultancy, speaker bureau, material co-creation, etc.) to create positive product perception and deep relationships.
- Congresses & Regional Conventions: Coordinate and execute plans for company presence at regional prostate conferences. Leverage & repurpose content leading internal approvals and align & train local staffing to create a strong and effective congress presence.
- Speaker Bureau Engagement: Lead marketing initiated peer to peer (P2P) execution including national broadcast or 3rd party speaker programs; When needed, support field with TL recommendations for field-led speaker programs, matching qualifications to program / local need.
- Localize Marketing Initiatives and Programs including Digital: Own or contribute to various local and national marketing projects that drive brand strategy. Contribute to and actively participate in platform teams focused on improving processes, including speaker bureau, contracting, congress planning, etc.
- Insight Generation and Field Partnership: Coordinate, share, and consolidate customer insight & intelligence, including program participation with sales consultants, key account executives, radiation therapy specialists, oncology nurse educators, , medical affairs, and other internal partners, enabling all to deliver on the brand strategy.
Requirements:
- Bachelors degree;
- Valid driver's license and clean driving record;
- Experience in the pharma/biotech industry with customer-facing;
- Experience working within the oncology or urology therapeutic areas;
- Proven accomplishment in identifying and driving a strategic approach to business;
- Proven track record of sales, customer-facing success, and/or superior project management;
- Significant experience in creating, maintaining and growing relationships with key customers and stakeholders;
- Desire to take the next step in your career to build a marketing capability or advance in sales leadership;
- Excellent communication skills & strong organizational skills.
Preferred Qualifications:
- Bachelors degree with a life science background;
- 5-7 years' experience in the pharma/biotech industry with at least 2 years of customer-facing;
- 2 years experience working within the oncology or urology therapeutic areas;
- Marketing or other functional / leadership experience in sales training, sales management, market access, and/or other commercial areas strongly preferred;
- Experience and relations working with Academic institutions and key accounts a strong preference.
