What are the responsibilities and job description for the PR and Social Media Manager position at Bazco?
Key Responsibilities
Social Media Strategy & Management
- Develop and execute engaging content strategies across platforms (Instagram, Facebook, TikTok, Twitter, etc.).
- Create and schedule posts, stories, and videos highlighting promotions, new arrivals, and community involvement.
- Engage with customers online by responding to comments, messages, and reviews.
- Monitor trends and analytics to optimize content and boost engagement.
Public Relations & Community Engagement
- Build and maintain relationships with local media, influencers, and community organizations.
- Write and distribute press releases and media pitches for store events, promotions, and partnerships.
- Plan and coordinate PR campaigns around store openings, special deals, and local sponsorships.
- Represent Chillbox at community events and networking opportunities.
Marketing & Promotions
- Collaborate with management on promotional campaigns, loyalty programs, and giveaways.
- Work with vendors and partners to highlight exclusive products and in-store events.
- Analyze campaign performance and adjust strategies to maximize impact.
Qualifications
✅ Experience: 2 years in social media management, PR, marketing, or a related field (retail or convenience store experience is a plus!).
✅ Creativity: Ability to create eye-catching content that resonates with our audience.
✅ Tech-Savvy: Familiarity with social media platforms, scheduling tools (Hootsuite, Later), and basic graphic design (Canva, Adobe).
✅ Communication Skills: Strong writing, editing, and verbal communication skills.
✅ Community-Oriented: Passion for engaging with local customers and businesses.
✅ Analytical Mindset: Ability to track performance and adjust marketing strategies based on data.
