Media Planner

Job Band

C

BBC Studios

Bold. British. Creative: that’s BBC Studios. Combining the strengths of the UK’s mostawarded production company with a world-class distributor, we fund, create, distribute and commercialize world-class content for the BBC and other UK and international companies. Our aim is to inspire audiences around the globe with quality content that informs, educates and entertains and to strengthen the BBC, our partners and wider industry both creatively and financially. We seek to be the best British content company in the world; a first-choice partner and employer, where everyone can flourish and do their best work.

Job Purpose

The Media Planner will provide end-to-end support to the Ad Sales teams across digital, audio, linear, and programmatic channels. This role will have a strong knowledge of BBC’s systems, platforms, ad products, and capabilities to deliver successful advertising campaigns. The Media Planner is based in the New York office and is an integral function of BBC Advertising. This position reports into the Manager, Media Planning.

Key Responsibilities And Accountabilities

The Media Planner assists throughout the full campaign lifecycle, spanning pre- and postsale execution:

The pre-sale function is responsible for supporting ongoing selling activities across digital, audio, programmatic, and TV. This includes media plan development, forecasting and reserving inventory, and creation of supplemental proposal materials.

The post-sale function is responsible for seamless delivery of advertising campaigns. This includes booking ads, monitoring pacing, optimizing performance, providing reporting/screenshots, and resolving billing discrepancies. Clear and efficient communication across internal and external stakeholders is essential in both functions to maximize effectiveness of campaigns - ensuring a flawless, high-quality advertising experience for all clients.

Pre-Sale

Core responsibilities include, but are not limited to:

Support Sales In

• Responding to RFPs across channels, providing strategic solutions that align BBC offerings with client objectives to secure revenue
• Identifying and communicating opportunities for contract extensions, renewals, and upselling
• Develop media plans, forecast and reserve inventory, ensure accurate pricing and inventory availability
• Provide specs, mocks, decks, and other collateral to assist with RFP and RFI requests, meetings, and proactive pitches
• Understand BBC’s products, tools, platforms, and operational capabilities
  
  

Post-Sale

• Review Insertion Orders for accuracy; provide feedback to client/sales team as necessary
• Book campaigns in order management system and confirm proper set up, launch timelines, and assets with the appropriate teams
• Set up and maintain deals across BBC’s suite of programmatic offerings
• Track and optimize campaigns to deliver in full, achieve client goals, and support renewals
• Provide screenshots and reporting to clients on a regular cadence
• Create campaign wrap reports that provide insights on performance and future recommendations
• Identify and assist in reconciling billing and 1st vs. 3rd party delivery discrepancies Relationships
• Strong internal and external relationships are essential; with clients, the Ad Sales team, and across networks at the BBC
• Client-facing for inquiries and updates involving media plans, deliverables, performance, optimizations, and reporting
• Internal-facing for coordinating efforts between Sales, Ad Operations, StoryWorks, Account Management, and other key stakeholders
  
  

Required Qualifications

Knowledge, Skills, Training and Experience

• 1 years of experience working in a digital advertising environment
  
  

Desired Qualifications

• Outstanding organization, prioritization, attention to detail, customer service, and time management skills
• Ability to work both independently and collaboratively within a team
• Highly motivated and proactive, with a demonstrated ability to thrive in a fast-paced environment while managing multiple projects and tight deadlines
• Strong analytical, strategic, and creative problem-solving skills
• Experience working in Excel, PowerPoint, and Google Suite
• Working knowledge or interest in sales support systems, data, and tools is a plus
  
  

Compensation And Benefits

The anticipated annual base salary for this position is $60k-70k. This does not include bonus incentives and other benefits that an individual may be eligible for. The actual base salary offered depends on the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and geographic location of the position.

Hybrid: This role is classified as hybrid, typically requiring a minimum of 2 days per week in the office.

Benefits And Perks

• 100% Employer-Paid Medical and Dental Insurance (PPO plans)
• Generous Paid Time Off
• Flexible, Hybrid Working Arrangements
• Work/life balance
• Free Retirement Consulting to All Employees
• Pet Insurance
• Commuter Benefits
• Gym Reimbursement
  
  

About The BBC

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socioeconomic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise