What are the responsibilities and job description for the Senior Account Director position at BBDO Atlanta?

BBDO has been in the big idea business for over a century and is one of the most awarded advertising agencies in the world. Dedication to our craft is summed up in the BBDO mantra : The Work. The Work. The Work. We create work that changes consumer behavior, brings a brand’s story to life, and is an economic multiplier for our clients' businesses. We uniquely combine world-class creative with content production agility and real-time analytics.

Quite simply, we believe that in the absence of great work, nothing else matters. However, the forms that ‘great work’ takes are continually shifting. More than an account director who can successfully shepherd a creative campaign from brief to execution, we need a passionate marketer who can help identify and unlock new opportunities to drive business whether that’s through new ways of understanding our customers, re-imaging the customer experience, developing new content marketing platforms, or the next new tech innovation.

Beyond the traditional skills associated with an accomplished account director, we’re looking for someone who :

Is rigorous; enjoys disagreement and debate when it is in service to getting to better work
Is entrepreneurial; they embrace the opportunity to experiment and try new things and aren’t afraid to fail.
Is committed to continuous learning; they are excited by new possibilities and love to dig into how tools / systems / platforms can be used to advance their client’s business.
Loves to convene and collaborate with talent; is committed to ‘we, not me’ and the idea that ‘the whole is always greater than the sum of the parts’.
We are currently seeking a multi-faceted Account Director to lead help bed a new part of Bayer Crop Science strategy into the agency, help develop a vision for the success of these clients and ensure that we are on the right shared trajectory.

Description

Our Account Director will be the lead on the new DEKALB, Asgrow and Deltapine seed business. Thei person will work with our strategy team to develop annual plans, budget activity for the year, develop a plan for implementation, and provide direction and inspiration to the team as we put those plans into effect.

The ideal person for this role is a multi-faceted marketer, relentless inquisitive, ruthlessly competitive, naturally collaborative, and a leader who inspires innovation.

What you’ll be doing for us…

Helping to set long-term direction for the account, while building relationships across the client organization that we will need to be successful

Managing the day-to-day direction and communication for your team.

Driving that annual cadence of work, from planning to budgeting to implementation to on-going optimization.

Working closely with the creative lead on the business to continually elevate the quality of our work across the board.

Guiding cross-team communication with other departments for all projects.

Working closely with agency partners in evaluating campaign performance and developing optimization recommendations.

Ensuring consistent and clear communication between BBDO, your client, and partner teams.

Leading relationship mapping for the agency team to ensure relationships are strong at all levels, actively addressing potential friction.

Formulating effective thought leadership by developing strong knowledge of the client’s business beyond advertising output.

Serving as a reliable resource for the Creative, Strategy, and Production leads to collectively ensure integrated and insight-driven work.

Providing guidance and mentorship to junior team members.

What we’re looking for from you…

A college degree or business equivalent

8 years of people management experience

10 years of account management experience regarding projects for integrated, social, and digital media (advertising agency environment preferred)

Proven success in knowledge and execution in brand and product marketing strategy (experience with complex purchase journeys in the B2B space preferred)

A passion for leveraging data to inform marketing & communications strategies, with experience of marketing measurement and optimization

A process-driven mindset with the ability to map out complex, detailed project timelines

Stellar communication and presentation skills, both written and verbal

A knack for proactively finding solutions—you consider yourself a maker and a doer

A curiosity about evolving social and digital landscapes, and a genuine love of advertising

Job Type :

Full-Time

Hybrid in office and remote (Minimum 3 days in office) MUST be in Atlanta, GA or St Louis, MO

Client-facing

Our Benefits :

Health / Vision / Dental / Life benefits, including family planning

401(k) plan with a match

Employee Stock Purchase Plan

Tuition Reimbursement Program

Generous holiday and paid time off plans

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