Associate Director, Communications Planner

BBDO has been in the big idea business for over a century and is one of the most awarded advertising agencies in the world. Dedication to our craft and ideas is summed up in the BBDO mantra: Do Big Things. We create work that changes user behavior, tells a brand’s story across all channels and media, and is an economic multiplier for our clients' businesses. We uniquely combine world-class creative with content production agility and real-time analytics. Quite simply, we believe that in the absence of great work, nothing else matters.

Associate Director, Communications Planner

We’re looking for someone to lead and elevate our marketing strategy – basically, to make sure we’re saying the right things to the right people in the right way. If you geek out over data and love turning numbers into compelling stories, you’ll fit right in. Your mission? Use insights to spark creative marketing moves, keep us focused on what actually works, and get the whole team on board with a smarter, data-driven approach. Think of it as blending strategy with storytelling minus the corporate buzzwords.

WHO YOU ARE

• You approach challenges with curiosity, asking the right questions to uncover insights and drive meaningful progress.
• You are comfortable sourcing, analyzing, and using data to shape smart marketing strategies.
• You are a natural collaborator who navigates seaemlessly across teams and departments.
• You think ahead, push boundaries, and lead the team to deliver bold, effective strategies.
• You have an openness and understanding of new forms of innovations (e.g. AI, machine learning, etc.)

WHAT YOU DO

• Connect the right product with the right audience at the right time because good marketing is all about perfect timing.
• Work seamlessly with clients and agencies, leading strategy, solving problems, and making sure everyone is rowing in the same direction.
• Champion the audience, understanding their behaviors, needs, and barriers to shape smarter creative and media strategies.
• Know how different marketing channels and platforms work together to bring campaigns to life.
• Spot cultural and competitive shifts early, ensuring our brand is always relevant.
• Turn data into clear, actionable insights that give creatives the confidence to make great work.

We are only considering candidates that currently live in Dallas. The targeted annual salary range for this role is $135,000 to $145,000 and may vary depending several factors including but not limited to the candidate's experience, education, skills and job qualifications. Benefits for this role include health/vision/dental insurance, 401(k), stock purchase, vacation, sick and personal days.