What are the responsibilities and job description for the Bcaresearch Inc is hiring: Content Marketing Manager in New York position at Bcaresearch Inc?
1270 Ave of the Americas, New York, NY 10020, USA Req #143
04 November 2024
BCA Research is the leading independent provider of global investment research. Since 1949, BCA Research's mission has been to shape the level of conviction with which our clients make investment decisions, through the delivery of leading-edge analysis and forecasts of all the major asset classes and economies. The firm maintains a head office in Montreal, with local offices in London, New York, Hong Kong, Sydney, Singapore, and Shanghai.
Content Marketing Manager
New York, NY OR East Coast
Hybrid
The Role
As a Content Marketing Manager, you will play a crucial role in driving marketing excellence by creating compelling and targeted content that supports both lead generation and retention efforts across the marketing funnel. You will craft engaging copy that resonates with our audience, strengthens our brand voice, and aligns with business objectives. Collaborating with different teams, you will ensure that all written materials are consistent, SEO-optimized, and tailored to various platforms and customer segments.
Your key responsibilities will include :
- Work closely with Head of Marketing to craft marketing messages across marketing channels and mediums; social media / emails, whitepapers, infographics, collateral, and website copy.
- Adapt and / or develop original, and effective marketing and advertising copy for all marketing channels, while adhering to the established brand tone.
- Write additional content to meet spontaneous marketing channel needs in response to market and sales trends.
- Develop and manage editorial calendar and organization workflows.
- Channel management of digital content hubs, primarily our public websites.
- Liaise with our analytics team to measure and optimize our content on a regular and ongoing basis. Measure each content initiative, track progress, and report those results to the larger marketing team.
- Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution, and measurement.
- Development of editorial governance so content is consistent with our brand voice, style, and tone.
- Creativity and innovation : willing to bring new ideas to a team.
- Outstanding communication and presentation skills.
- Proven ability to influence across a complex organization with multiple stakeholders.
- Concern for quality, organization, and accuracy.
- Teamwork & cooperation.
- Sense of urgency and fast-paced environment.
- Achievement orientation.
Key Skills, Qualifications and Experience
Why us?
We embrace and support each other without labels to make BCA Research a phenomenal and progressive place to thrive. We offer a competitive compensation package and benefits. Flexibility, trust, and responsibility for a balance between wellness and high performance. Professional development, recognition and rewards, and a team spirit, support, and sense of belonging to the company’s goals and plans.
Join us and be part of a diverse team that shapes the future of investment insights.
The base salary range for this role is from $95,000.00 USD - $115,000.00 USD (salary to commensurate with experience). In addition to the base salary, the total compensation for this role includes a bonus administered at the sole discretion of the Company.
BCA Research provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, colour, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
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Salary : $95,000 - $115,000