Digital Marketing Manager

Company Description

BCC Software is the leading postal and presort software solutions provider. With over 45 years of industry experience, we are dedicated to ensuring that all of our software products and marketing solutions are always ahead of the curve and compliant with the latest USPS® regulations.

Job Description

We are seeking a Digital Marketing Manager to lead the transformation of our marketing strategy. In this role, you will develop and execute a cutting-edge digital marketing approach, leveraging data, automation, and content to drive engagement, expand our customer base, and generate new business opportunities. You will have the autonomy to create and implement marketing initiatives, introduce new technologies, and enhance our digital presence, all while collaborating with leadership and key stakeholders.

Key Responsibilities

• Develop & Lead Digital Strategy – Design and execute a comprehensive digital marketing roadmap aligned with business objectives.
• Optimize Marketing Systems – Oversee the expansion and integration of Microsoft CRM with ClickDimensions to streamline marketing automation.
• SEO & Performance Marketing – Manage SEO, PPC, social media, and email marketing initiatives to drive high-quality lead generation.
• Content & Brand Development – Establish a robust content strategy, including blogs, videos, social media, and thought leadership, to enhance brand awareness and engagement.
• Data-Driven Decision Making – Analyze digital marketing performance metrics to optimize strategies and maximize ROI.
• Marketing Transformation – Identify opportunities for innovation, recommend strategic improvements, and lead the transition to a digital-first marketing approach.
• Cross-Functional Collaboration – Partner with sales, product, and executive teams to ensure marketing efforts align with overall business goals.
• Continuous Growth & Innovation – Stay at the forefront of digital marketing trends, experimenting with new approaches to enhance customer engagement and market reach.

Qualifications

• A digital marketing expert with a passion for growth, technology, and data-driven strategies.
• 5 years of experience in digital marketing, growth marketing, or marketing strategy. Experience with ClickDimensions is a plus.
• Strong expertise in SEO, PPC, content marketing, marketing automation, and analytics tools.
• A strategic thinker with a proven track record of building and transforming marketing functions.
• Highly analytical with the ability to optimize campaigns for performance and ROI.
• Demonstrated leadership experience, capable of driving change and influencing stakeholders across the organization.

Additional Information

What We Offer

• A financially strong, growth-oriented organization with leadership support for marketing innovation.
• The opportunity to build and scale a modern marketing function within an established industry leader.
• A dynamic, forward-thinking environment where your ideas and expertise will influence the company’s future.
• Competitive compensation, comprehensive benefits, and opportunities for career advancement.
• Hybrid work arrangement for Rochester-based employees, flexibility, and work-life balance.

EEO Statement

BCC Software provides equal employment opportunity to all individuals regardless of age, race, color, creed, religion, ancestry, sex (including pregnancy, childbirth or related medical conditions), gender, sexual orientation, gender identity or expression (including transgender status), national origin, veteran or military status, marital status, genetic information, physical or mental disability, familial status, reproductive health decisions, status as a victim of domestic violence, or any other basis protected by applicable laws and regulations. Further, the company takes affirmative action to ensure that all applicants and employees are treated without regard to any of these characteristics during the application process and/or employment. Discrimination of any type will not be tolerated.

Salary: $115,000-$120,000