What are the responsibilities and job description for the Email Marketing Specialist position at BCforward?
Client Location : Irving, TX Hybrid
Expected Duration : 12Months
Anticipated Start Date : ASAP
Job Description
Engagement Marketing Lead – Marketing Consultant - Authorized User Communications
As the Engagement Marketing Lead, you will be responsible for the email marketing strategy and implementation for engagement marketing campaigns.
In this role, you will be focused on setting up the email marketing strategy, cadence, personalization, creative development and delivery.
You will partner with the Customer Management strategy lead and other team members including a variety of cross-functional stakeholders and business areas including the email channel team, Sales Force Marketing Cloud build team, digital product and operations teams to ensure flawless end-to-end execution and a successful launch.
Core Responsibilities
Serving as the engagement marketing strategist driving best-in-class customer experiences and a successful launch, the following responsibilities are key to the role :
- Leading the development of engagement marketing emails with internal stakeholders
- Partnering with internal execution and channel teams on the implementation of the email marketing plan, including setting personalization and test strategies with the email channel management prior to launch
- Overseeing email creative development to ensure initiatives are on-strategy, on time and in budget
- Tracking email campaign execution progress with the Execution Lead to ensure records are captured within marketing workflow tool to maintain high controls standard
- Working across multi-functional teams, such as :
- Product and Marketing Strategy team
- Email Channel team and Operations
- Agencies for creative development and execution
- Marketing Information Management and channel teams to influence and coordinate targeting
Qualifications
