What are the responsibilities and job description for the Dealer Enablement Marketing Director position at BCI Acrylic?
Company Overview
BCI is a leader in the home improvement industry, dedicated to supporting our network of over 1,025 dealers across North America. We pride ourselves on providing innovative tools, resources, and marketing strategies to empower our dealers and enhance their success. We are seeking a Dealer Enablement Marketing Director to lead the development and implementation of marketing enablement programs and resources that will drive dealer growth and performance.
Job Overview
The Dealer Enablement Marketing Director will play a critical role in identifying, hiring, and managing marketing partners and platforms to support BCI’s extensive dealer network. This role will focus on creating easy-to-use solutions for both online and offline marketing channels, negotiating vendor agreements to optimize cost efficiencies, and driving adoption of these marketing tools among dealers. The ideal candidate will have a strong background in dealer or franchise marketing, excellent negotiation and relationship management skills. Project management skills will be essential for successfully executing these initiatives.
Key Responsibilities
Skills and Qualifications
Education: Bachelor’s degree in related field.
Experience: 7 years in marketing, marketing operations, or project management.
Project Management Skills:
Preferred Qualifications
What We Offer:
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The employee works in an office environment. The noise level in the work environment is consistent with normal office noise levels.
The above statement reflects the general details necessary to describe the principal functions of the occupation describes and shall not be construed as a detailed description of all the work that may be inherent in the occupation.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties and responsibilities of this position, the employee will be sitting at a desk 90% of the time. Specific vision requirements for this position include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus. Must be able to lift 25lbs.
BCI Acrylic, Inc. is an Equal Opportunity Employer
BCI is a leader in the home improvement industry, dedicated to supporting our network of over 1,025 dealers across North America. We pride ourselves on providing innovative tools, resources, and marketing strategies to empower our dealers and enhance their success. We are seeking a Dealer Enablement Marketing Director to lead the development and implementation of marketing enablement programs and resources that will drive dealer growth and performance.
Job Overview
The Dealer Enablement Marketing Director will play a critical role in identifying, hiring, and managing marketing partners and platforms to support BCI’s extensive dealer network. This role will focus on creating easy-to-use solutions for both online and offline marketing channels, negotiating vendor agreements to optimize cost efficiencies, and driving adoption of these marketing tools among dealers. The ideal candidate will have a strong background in dealer or franchise marketing, excellent negotiation and relationship management skills. Project management skills will be essential for successfully executing these initiatives.
Key Responsibilities
- Marketing Platform and Vendor Management
- Identify and evaluate marketing platforms and vendors for both online and offline marketing channels to support dealer marketing efforts.
- Negotiate contracts with marketing vendors to leverage BCI’s economies of scale, ensuring cost savings and value for the dealer network.
- Maintain strong relationships with marketing vendors, ensuring consistent quality and performance.
- Dealer Enablement and Support
- Develop and promote easy-to-use marketing tools and platforms that enable dealers to deploy campaigns efficiently and effectively.
- Provide marketing assets, templates, and best practices to dealers to optimize campaign performance.
- Collaborate with cross-functional teams to ensure a seamless onboarding experience for dealers adopting marketing tools.
- Communication and Adoption
- Create and execute campaigns to promote marketing services to the dealer network, driving awareness and adoption.
- Deliver training and educational resources to ensure dealers understand and maximize the available marketing platforms and assets.
- Gather feedback from dealers to continually improve tools and resources provided.
- Strategic Planning, Performance Tracking & Optimization
- Develop and implement strategies to align dealer marketing efforts with BCI’s overarching brand goals and objectives.
- Track and analyze the effectiveness of marketing programs, identifying opportunities for improvement (ROI, CPL, CPA, ROAS).
- Stay informed on industry trends and emerging marketing technologies to ensure BCI remains ahead of the curve.
- Project Management
- Lead projects to implement new processes and tools that enhance operational and marketing efficiency.
- Create and maintain project plans, ensuring milestones are met on time and within scope.
Skills and Qualifications
Education: Bachelor’s degree in related field.
Experience: 7 years in marketing, marketing operations, or project management.
Project Management Skills:
- Proven experience leading projects from inception to completion.
- Ability to manage multiple priorities and meet deadlines.
- Ability to analyze data and translate findings into actionable insights.
- Excellent communication and collaboration skills.
- Strong problem-solving and critical-thinking abilities.
- Ability to train and engage stakeholders at all levels.
Preferred Qualifications
- MBA or advanced degree.
- Familiarity in dealer or franchised organizations.
- Familiarity with the home improvement industry.
- Certification in project management (e.g., PMP, Six Sigma).
What We Offer:
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- A collaborative and supportive work environment.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The employee works in an office environment. The noise level in the work environment is consistent with normal office noise levels.
The above statement reflects the general details necessary to describe the principal functions of the occupation describes and shall not be construed as a detailed description of all the work that may be inherent in the occupation.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties and responsibilities of this position, the employee will be sitting at a desk 90% of the time. Specific vision requirements for this position include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus. Must be able to lift 25lbs.
BCI Acrylic, Inc. is an Equal Opportunity Employer
