What are the responsibilities and job description for the Senior Global Marketing Manager- BD Syringe Portfolio position at BD (Becton, Dickinson and Company)?
**Job Description Summary**
BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us – from design and engineering to the manufacturing and marketing of our billions of MedTech products per year – to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Become a maker of possible with us.
The Medication Delivery Solutions (MDS) business unit and the Medication Delivery and Vascular Care (MDVC) platform plays a key role in providing medical devices critical to the delivery of healthcare. The team is comprised of individuals passionate about our role and our legacy as a company and excited about our continued contribution to healthcare.
Responsibilities:
- Set the short-term and long-term global marketing strategy for the BD syringe portfolio and solidify our brand's positioning within the larger BD portfolio.
- Active participation as a core team member representing the marketing/commercial function on existing projects, developing targeted commercial campaigns, driving price optimization, and forecasting global demand.
- Work with cross-functional teams to ensure supply continuity to customers, working with regions to support forecasting, mitigating risks, and finding opportunities for business growth.
- Strong collaboration with cross-functional team members within the platform, BD's Medication Management Solutions (MMS) business unit, and third-party pump manufacturers to ensure BD syringes are well positioned for use in syringe pumps.
- Prioritize and evaluate potential tactics to drive the importance of using validated syringes on pumps, based on market research insights.
- Drive differentiation through claims development, training, and supporting regional development of sales collateral that can deliver portfolio growth.
- Explore innovation opportunities for future growth within the Medication Administration and Medication Preparation clinical workstreams.
- Drive growth in existing and new business, working closely with the country/region marketing teams.
- Work with cross-functional teams to ensure timely execution and meeting of key deliverables. Work includes providing insights and oversight to voice of customer, developing pricing strategies and leading commercial launch excellence.
- Lead product life cycle management activities such as market assessment, segmentation, competitive analysis, portfolio management, product positioning and marketing collateral/communications.
Requirements:
- Bachelor's Degree required.
- MBA strongly preferred.
- Minimum of 5-7 years experience with proven commercial capabilities and business insight in the medical device or healthcare industry.
- Business experience may include marketing, sales, sales training and business development.
- Experience in driving portfolio growth, identifying market opportunities, market segmentation, completing competitive analysis, developing pricing strategies, preparing for product launch and commercialization, and developing go-to-market models and strategies.
- Experience with innovation process and driving innovation projects/initiatives.
- Experience in developing comprehensive cases with detailed financial analysis.
- Previous experience working with international team members and diverse cultures a plus.
Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.
