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Social Media Manager Job at Be Happy Pie Company in Evansville

Be Happy Pie Company
Evansville, IN Full Time
POSTED ON 1/20/2025
AVAILABLE BEFORE 4/19/2025

About Be Happy Pie Company

At Be Happy Pie Company, we believe life is sweeter with a slice of pie. We specialize in crafting delicious, artisanal pies that bring people together and create lasting memories. Our mission is to spread happiness one pie at a time.

We are seeking a creative, results-driven Social Media Manager to join our team. In this role, you will be responsible for building and maintaining a strong online presence, enhancing brand awareness, and driving customer engagement across all social media platforms.

Key Responsibilities

Branding and Strategy :

  • Develop and execute a comprehensive social media strategy aligned with the company’s branding and business objectives.
  • Maintain and evolve the voice, tone, and aesthetic of the Be Happy Pie Company brand across digital platforms.
  • Stay updated on social media trends and incorporate innovative approaches into our strategy.

Content Creation and Management :

  • Create, curate, and schedule engaging content (posts, stories, reels, videos, etc.) across Instagram, Facebook, TikTok, Twitter, and other platforms.
  • Collaborate with the management team to produce high-quality visuals and copy which reflect the brand identity.
  • Monitor and respond to comments, messages, and mentions to foster community engagement.
  • Analytics and Reporting :

  • Track and analyze social media performance metrics to measure the success of campaigns and inform future strategies.
  • Prepare monthly reports highlighting growth, engagement, and ROI.
  • Use data to refine and optimize content and advertising efforts.
  • Campaign and Partnership Management :

  • Plan and execute seasonal campaigns, product launches, and promotional events.
  • Identify and collaborate with influencers and partners to expand brand reach.
  • Skills and Qualifications

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Proven experience as a Social Media Manager or in a similar role.
  • Strong understanding of social media platforms, analytics tools, and best practices.
  • Exceptional writing and storytelling skills with a knack for creating relatable and engaging content.
  • Basic graphic design or video editing skills are a plus; experience with Canva preferred.
  • Passion for food and an appreciation for baked goods is a bonus!
  • What We Offer

  • A collaborative and supportive work environment.
  • Opportunities for professional growth.
  • The chance to work with a brand that values joy, creativity, and connection.
  • How to Apply

    If you’re ready to spread happiness and bring Be Happy Pie Company to the forefront of social media, we’d love to hear from you! Please submit your resume, portfolio of social media work to eeades@behappypiecompany.com .

    Be Happy Pie Company is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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