Nursing Home Hospital Liason

Currently looking for a qualified candidate with marketing and liaison experience to fill an opening for a Nursing Home Marketer with a privately owned long-term care facility. Interested candidates must have at least 1 year experience in long term care in a marketing role.

Responsibilities of the Nursing Home Marketer:

Establishes and maintains professional relationships with community members, hospital leadership, discharge coordinators, caseworkers, physicians, senior living communities, senior centers, and all other admission sources to generate consistent admissions and repeat referral sources.

Acts as the initial contact for health care discharge planners, families, and other responsible parties to respond to admissions referrals. Promptly responds to all referrals and inquiries. May require responding after hours and on weekends.

Facilitates daily communication with discharger planners and community representatives to assess needs of prospective patient and manage the admissions process.

Screens and reviews potential admissions. Collaborates with the clinical team to identify care goals to ensure that adequate resources, environments, and services can be provided to prospective patients. Provides resources for alternative placement when necessary.

Works with Administrator, DNS, and regional leadership in decision making process for admissions. Exercises ethical and sound decision making in carrying out the admissions work of the center.

Partners with the Administrator and DNS to ensure that personnel are available to maintain the highest practicable level of physical, mental, and psychosocial well-being for the prospective patient and meets the state and federal regulations for staffing.

Coordinates the admission process of each new patient including initial screening, admission paperwork, communicating with all departments to prepare for new admission, and ensuring patient room is ready before the patient arrives.

Completes required admission paperwork with the patient and/or patient’s agent. Communicates admission information orally and in writing to the admissions team
Develops and implements programs to promote the center to community hospitals and agencies in accordance with marketing plans and as recommended by the regional team.
Provides tours to prospective patients and patient’s agent. Highlights service offerings and differentiators.
Work with the Director of Admissions to build referral base and coordinate admissions to the facility.

Requirements of the Nursing Home Marketer:

• Must have experience in healthcare marketing including familiarity with ventilators and dialysis
• One (1) or more years experience in long term care in a Marketing role.
• Must have connections within the area or be able to establish
• Demonstrated ability to understand and promote technical information (i.e. clinical outcomes, data points).
• Experience working with the local community
• Good understanding of Social Media including Facebook, Instagram
• Knowledge of nursing home admissions procedures and insurances
• Must have valid driver's license and a car