What are the responsibilities and job description for the Marketing Manager position at Beach Realty NC?
Join the team at Beach Realty & Construction. Beach Realty has been in the property management industry since 1964. We are a family-run, full-service company with a reputation for stability, integrity, and experience. We offer a challenging and supportive environment that attracts and promotes employees who are motivated, professional, and productive team players. Full-time employees receive attractive compensation packages, including paid vacation, sick time, health care, dental coverage as well as a matching 401K program.
Beach Realty is seeking a full-time Marketing Manager who will be crucial in developing and executing marketing strategies to promote the company's real estate services and vacation properties in the Outer Banks, NC. You will be responsible for creating and implementing innovative marketing campaigns that increase brand awareness, attract potential homeowners and renters, and drive business growth for the company. This position requires a blend of creative thinking, analytical skills, and a strong understanding of real estate/travel/hospitality marketing trends.
Responsibilities:
Develop and Execute Marketing Strategies:
- Create comprehensive marketing plans tailored to specific properties and target audiences.
- Identify marketing channels and platforms, including digital, print, social media, email, and events, to reach potential clients effectively.
- Collaborate with the sales and management teams to align marketing efforts with business objectives.
Brand Management:
- Maintain and enhance the company's brand identity, ensuring consistency across all marketing materials and communications.
- Monitor industry trends and competitors to position Beach Realty as a leader in the coastal real estate market.
Digital Marketing:
- Manage the company's website, ensuring it is up-to-date, user-friendly, and optimized for conversions.
- Oversee the creation and execution of digital marketing campaigns, including SEO, PPC, social media, and email marketing.
- Utilize analytics to measure the effectiveness of digital marketing efforts and make data-driven improvements.
Content Creation and Management:
- Develop engaging and informative content, including blog posts, articles, videos, and visuals, to showcase properties and attract potential clients.
- Manage content distribution across various platforms and coordinate with relevant teams to maintain a consistent content calendar.
Budget Management:
- Develop and manage the marketing budget, ensuring that resources are allocated efficiently to achieve maximum ROI.
Reporting and Analysis:
- Monitor key performance indicators (KPIs) to evaluate the success of marketing efforts.
- Provide regular reports and insights to management on the performance of marketing campaigns.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Proven experience (3 years) in travel/hospitality marketing or a related industry.
- In-depth knowledge of digital marketing techniques, including SEO, social media, email marketing, and PPC.
- Strong creative and analytical skills with the ability to translate data into actionable insights.
- Excellent communication and presentation skills.
- Experience in graphic design (using Canva is preferred).
- Ability to work independently and collaboratively in a fast-paced, dynamic environment.
- Computer Savvy with the ability to troubleshoot and assist in IT support
- Must be able to commute to Kitty Hawk, NC daily, 8:30am –5:30pm Monday – Friday.
As the Marketing Manager for Beach Realty, you will be an integral part of the company's success in attracting clients and promoting properties. Your passion for providing travelers with an outstanding experience, creativity, and marketing expertise will be critical in driving the growth and reputation of Beach Realty in the Outer Banks market.
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Application Question(s):
- Are you currently living on the Outer Banks and able to commute to Kitty Hawk, NC daily, 8:30am –5:30pm Monday – Friday?
Experience:
- Marketing: 3 years (Preferred)
Work Location: In person