Beach Street Marketing Director

Marketing Director

The Marketing Director is a key position responsible for developing, implementing, and managing marketing strategies to achieve business objectives. This role oversees the marketing teams and programs for Beach Street's surf destinations, including DSRT Surf, HTX Surf, and Atlantic Park in Virginia Beach.

Key Responsibilities:

Strategic Planning

• Develop and execute the company's overall marketing strategy.
• Align marketing goals with the company's business objectives.
• Conduct market research and competitor analysis to identify trends and opportunities.

Team Leadership

• Recruit, train, and manage a high-performing marketing team.
• Set clear goals, provide direction, and evaluate team performance.
• Foster a collaborative and creative work environment.

Campaign Development

• Conceptualize and lead the development of marketing campaigns.
• Determine target audiences and messaging strategies.
• Oversee the creation of marketing collateral, advertisements, and promotional materials.

Digital Marketing

• Develop and implement digital marketing strategies.
• Analyze digital marketing data to optimize campaigns and improve ROI.

Brand Management

• Maintain and enhance the company's brand image and identity.
• Ensure brand consistency across all marketing efforts.

Market Research and Analysis

• Stay informed about industry trends and consumer behavior.
• Conduct market research and competitor analysis to identify growth opportunities.

Leadership and Mentorship

• Oversight of site marketing efforts and teams for individual projects.

Qualifications:

• Bachelor's degree in marketing, business, or a related field.
• Proven experience in marketing leadership roles.
• Experience in digital and print marketing, content marketing, and social media marketing.
• Excellent leadership and team management skills.
• Surf Industry and culture knowledge and experience.