Sr. Marketing Analyst

Our client, in the healthcare space, is looking to add a Sr. Marketing Analyst to their team for a 3-month contract. This is a remote role working EST hours. The ideal candidate has experience with reporting dashboards, and experience with marketing / campaign data as well as deriving insights from the data to help build reports on behalf of the marketing team. They do not need experience with any specific tool, but transferrable experience with a data management platform, plus tools such as Tableau, Sprinklr, etc., are needed. Must have prior healthcare experience The Senior Marketing Analyst is responsible for managing cross-functional measurement practice that includes marketing performance priorities, measurement, reporting and insights across paid and owned marketing channels. Partnering with marketing and business stakeholders, agencies and technology teams, candidate will implement measurement tools and tactics, report on key metrics and generate data-driven insight to help stakeholders understand campaign and tactic effectiveness. As a leader they will be passionate about transforming data into meaningful insights, testing propositions and optimizations that drive marketing performance. They will generate fresh and innovative approaches to using marketing data, technology, and analytics in service of smarter, more informed decisions. Key Responsibilities :

• Create a strategic measurement framework that communicates measurement priorities and opportunities.
• Work with marketing and business partners to define measurement plans for each campaign and channel effort.
• Develop, implement, and maintain effective tracking tools across all paid and owned marketing channels, including email, SMS, organic and paid social, direct mail, website and traditional advertising channels.
• Oversee marketing campaign reporting across audiences and channels. Build and maintain reporting dashboards to ensure prompt, accessible and accurate output of data. Develop and refine reports to track and communicate marketing trends and campaign results to measure the effectiveness of tactics and strategies as well as examine return on investment for marketing efforts. This may include reporting across marketing systems in use such as marketing automation, social media management tools etc.
• Contribute to the generation of regular and ad-hoc reporting documents for Senior Management review. Present findings to leadership and cross functional teams as needed.
• Conduct analysis for marketing across audiences and provide recommendations on optimization strategies for cross-channel marketing campaign performance across tactics.
• Lead multivariate and A / B testing as an ongoing discipline to improve campaign audience targeting, channel utilization and media placement / mix. Collaborate on research to test elements of creative (personalization, product mix, message).
• Leverage propensity modeling to help guide customer-centric targeting and retention strategies
• Analyze and recommend ways to optimize marketing spend - by fiscal period, marketing channel and message.
• Partner with marketing teams and agencies to ensure accuracy and timeliness of media investment and performance data; act as a liaison for media team and digital / IT team to execute on tagging strategy
• Partner with the channel team, enterprise technology, enterprise analytics and digital strategy teams to determine appropriate tracking systems and technology enhancements to improve data accuracy and accessibility and reporting capabilities
• Participate on data governance and technology project implementation teams as needed. Provide guidelines for data management to ensure initial data collection is optimized for analysis.
• Provide guidance in the area of data analysis aApply here :