What are the responsibilities and job description for the Director of Marketing position at Beacon?
About the Company - Our client is a growth stage, venture backed FinTech company revolutionizing the mortgage industry. They are seeking a B2B Marketer who understands how to build a high performance revenue funnel in the B2B fintech space. This person needs to have a deep passion for product lead growth strategies and a broad B2B acquisition toolset. The combined experience in a product marketing and demand generation role is ideal!
Key Responsibilities
- Develop and Execute Demand Generation Strategies : Create and implement multi-channel marketing campaigns (e.g., email, paid media, content marketing, SEO / SEM) to drive qualified leads and conversions.
- Optimize the Funnel : Collaborate with sales and product teams to build, track, and optimize the lead-to-customer funnel.
- Content-Driven Engagement : Partner with content creators to craft messaging that highlights product value, resonates with fintech audiences, and drives engagement.
- Leverage Marketing Technology : Own and optimize marketing tech stack tools (e.g., HubSpot, Salesforce, Google Analytics) to enhance campaign performance and reporting.
- Analyze and Report Performance : Monitor key performance metrics (e.g., MQLs, SQLs, CAC, pipeline growth) and use data to inform strategies and improve ROI.
- Collaborate Cross-Functionally : Work closely with product marketing, sales, and design teams to ensure cohesive campaigns that align with product launches and broader company initiatives.
What We’re Looking For
What’s in It for You?
