What are the responsibilities and job description for the Director - Media (NYC) position at Beam Inc.?
Date: Feb 6, 2025
Location: New York, NY, US
Company: Suntory Global Spirits
At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.
What makes this a great opportunity?
Suntory Global Spirits is embarking on an ambitious and exciting transformation to be a media-first, data-driven, and
consumer-centric brand-building organization.
And media is the engine of growth to help our brands reach the right consumers at scale and drive penetration, in the most effective and efficient way. Strike the right balance of brand and performance media to fuel market share growth.
We are offering a once-in-a-career opportunity for savvy media change-makers to shape the way alcohol beverages can control and govern full funnel media process. If you are passionate about breaking new ground in media, performance marketing, commerce, data, and predictive analytics to the next level - here’s an invitation you to do your life’s best work. You will be at helm for effective development and deployment of Suntory’s BI spends across markets.
consumer-centric brand-building organization.
And media is the engine of growth to help our brands reach the right consumers at scale and drive penetration, in the most effective and efficient way. Strike the right balance of brand and performance media to fuel market share growth.
We are offering a once-in-a-career opportunity for savvy media change-makers to shape the way alcohol beverages can control and govern full funnel media process. If you are passionate about breaking new ground in media, performance marketing, commerce, data, and predictive analytics to the next level - here’s an invitation you to do your life’s best work. You will be at helm for effective development and deployment of Suntory’s BI spends across markets.
Role Responsibilities
Full Funnel Planning:
- Setting the vision and strategy for full-funnel strategy and planning process- connecting media to drive engagement, demand generation, acquisition, and retention, across Suntory’s portfolio of global priority brands.
- Integration of IAT at both Global and market level. Ensure alignment to all consumer path to purchase.
Partner with the Brand Houses to ensure ‘media first’ thinking in practice and ensure media plans have the necessary assets and there are no dead ends.
Media Efficiency & Effectiveness:
- Step change Media efficiency and effectiveness of Suntory’s media spends as per BI Effectiveness framework.
- Own and implement a leading-edge performance marketing vision and strategy and raise capability of well-structured, high performing team global/regional teams responsible for the management of Social media, Paid search; and Programmatic
- Influencing the planning and buying of $150M media worldwide with a results-oriented approach and continuous A/B testing environment
- Establish and instill an M&E approach to all media and make active recommendations that impact brands at scale.
Partnerships & JBP:
- Partner closely with Digital Content, Data & Predictive Analytics, Commerce, and Global & Local Brand. Marketing teams in campaign strategy, insights, and analysis.
- Lead and develop accountable joint business plans (JBPs) with leading ad platforms and agencies.
- Define and best practices for global and local market media efforts
Global Ad-Tech:
- Set up , monitor and ensure that Suntory’s ad tech solutions are implemented Globally and with full transparency
- Continuously advance Suntory’s capabilities in all emerging tech landscape to provide a competitive edge
Qualifications
- A media/marketing expert with 10 years of client-side or agency experience in planning and buying
- 5 years of people management experience, including coaching, developing, and leading
- Superior knowledge of media, partnerships, and agency landscape and evolving trends.
- A proven track record in establishing performance marketing capabilities and teams responsible for paid search,
- social and programmatic
- Expertise in ad-tech, mar-tech and, campaign optimization. Advanced knowledge of CDP, DMP, decision engines.
- Proven ability to utilize qualitative and quantitative data to develop actionable insights, and a thorough
- understanding of cross-channel attribution
- Has managed annual digital media spend >$50M or led media planning/buying teams of over 20 persons
- Strong ability to inspire and coach, and history of hiring, managing, leading, and mentoring high-performing teams.
The salary range for this role, based in New York, is $160k-190k, along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. The salary range is commensurate with the candidate’s location, experience, and skillset. The range will vary if outside of this location.
At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.
Job Segment: Media, Manager, Marketing, Management
Salary : $160,000 - $190,000
