What are the responsibilities and job description for the Manager, Consumer Connections - Prestige position at Beam Inc.?
Date: Apr 18, 2025
Location: Chicago, IL, US
Company: Suntory Global Spirits
At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.
What makes this a great opportunity?
Suntory Global Spirits is a world leader in premium spirits with $5.5 billion in annual revenues and an ambition to become the World’s Most Admired Premium Spirits Company. We have a strong vision and strategy, an incredible brand portfolio grounded in quality and craftsmanship,
an unwavering commitment to sustainability and top talent across the organization. We are focused on driving value across key priorities including American whiskey, Japanese Spirits, Scotch, Prestige and Ready-to-Drink. Headquartered in New York City, Suntory Global Spirits
is a subsidiary of Suntory Holdings, which is world renowned for delivering quality and excellence across a range of products and categories.
an unwavering commitment to sustainability and top talent across the organization. We are focused on driving value across key priorities including American whiskey, Japanese Spirits, Scotch, Prestige and Ready-to-Drink. Headquartered in New York City, Suntory Global Spirits
is a subsidiary of Suntory Holdings, which is world renowned for delivering quality and excellence across a range of products and categories.
Role
We are looking for people who bring something unique to Suntory Global Spirits - themselves. We value differences, and we appreciate what each of us can contribute. We inspire each other, and challenge ourselves to innovate, improve, advance new ideas and try new things. We create endless opportunities to Unleash Your Spirit every day in a culture that is charged, creative, challenging and fun.
We are looking for people who bring something unique to Suntory Global Spirits - themselves. We value differences, and we appreciate what each of us can contribute. We inspire each other, and challenge ourselves to innovate, improve, advance new ideas and try new things. We create endless opportunities to Unleash Your Spirit every day in a culture that is charged, creative, challenging and fun.
Mission of the Role
The Manager, Consumer Connections, Prestige is responsible for developing and executing strategies to fuel consumer discovery, engagement, and drive brand loyalty for our US Prestige category. This role involves leading teams to create integrated marketing campaigns, leveraging data and insights to optimize consumer touchpoints, and ensuring a cohesive brand experience across all channels.
The Manager, Consumer Connections, Prestige is responsible for developing and executing strategies to fuel consumer discovery, engagement, and drive brand loyalty for our US Prestige category. This role involves leading teams to create integrated marketing campaigns, leveraging data and insights to optimize consumer touchpoints, and ensuring a cohesive brand experience across all channels.
Role Responsibilities
- Develop and implement full funnel consumer connections strategies for our Prestige portfolio that align with the company’s overall Suntory Global Spirits objectives.
- Create and execute multi-channel plans across touchpoints including paid Media, Social, Influencer, Web, CRM, and Digital Activation, including creation of social/digital assets as needed.
- Oversee the strategy, planning, and performance management for paid media campaigns, delivering on brand objectives and maximizing ROI through ongoing optimization.
- Partner with Media and Digital agencies for planning and execution to fulfill US consumer campaigns or execute directly on smaller brands or projects as needed
- Monitor and maintain dashboards and digital reporting to track performance trends against Media and Digital KPIs with speed and agility.
- Inform and develop strategic consumer journeys, digital product enhancements, and marketing & audience data segmentation, and establishing new KPIs
- Lead and collaborate with cross-functional teams, including marketing, sales, product development, legal, and customer service.
- Stay updated on industry trends and emerging technologies to continuously improve consumer engagement strategies.
Qualifications
- Understanding of the broader digital and media strategy discipline, including touchpoint mix/prioritization, buying efficiency, effectiveness in execution, and agency relationships
- Strong ability building, executing, and scaling omnichannel strategies including being wellversed in performance marketing, conversion, and online customer acquisition
- Strong quantitative skills required to analyze and optimize campaign performance with deep understanding of key digital marketing metrics and familiarity with media measurement and verification partners (i.e. DoubleVerify, IRI, Market Mix Modeling, etc.)
- Excellent communication skills (written and oral) with the ability to set deadlines, track progress, manage up/down and expertly leverage tools like PowerPoint and Excel to support daily work
- Proven track record of leading with influence, working in a highly matrixed environment and stewarding cross-functional teams to deliver business impact
- Self-starter, with a passion to challenge the status quo, curiosity, desire, and ability to dive deeper into consumer trends
- Ability to work successfully with teams and independently on multiple projects under tight deadlines with limited supervision
- Ability to stay ahead of industry trends and incorporate innovative approaches to connect with consumers
Salary Range - The salary range for this role based in Chicago is $118,000 to $132,000 along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. The salary range is commensurate with the candidate’s location, experience, and skillset.
At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.
Salary : $118,000 - $132,000
