What are the responsibilities and job description for the Multi-Media Advertising Sales Account Executive position at Beasley Media Group?
Description: Beasley Media Group LLC, SWFL digital sales team is growing again! We are looking for a motivated, out of the box digital strategist and sales maven with 2 years of successful digital sales experience to join our team.
This job requires the ability to develop new business, grow existing digital revenue while developing and retaining strong client relationships. BMG-SWFL’s solution-based approach and robust menu of best-in-class digital products require the Digital Sales Executive to possess a deep understanding of the marketing funnel, consumer journey and the impact of digital tactics on both. The ideal candidate should be well-versed in display advertising, email marketing, social and content marketing, SEM (Search Engine Marketing), and SEO (Search Engine Optimization). Must be analytical, organized, solution-minded, and customer centric.
Qualifications/Expectations:
- Hunt: Develop new business
- Perform probing CNAs to uncover client’s goals and strategic objectives
- Create custom programs in conjunction with our support team to achieve client’s objectives
- Present, close and renew results oriented, long term solution.
- Work with clients and our support teams to continually optimize campaigns to maximize client results.
- Share post-campaign, performance reports that effectively analyze how the customer goals were met or exceeded with the goal of increasing retention and upsell opportunities.
- Deep understanding of SEM, Programmatic Display/Video, Social-Media, Email Marketing,
- Excellent verbal and written communication skills
- Consistent above budget performer.
- Exceptional communication skills with consultative / solutions selling experience.
- Team player focused on individual but also team growth
- Proficient in Microsoft Office Suite, CRM tools, Lead Generation tools
- IAB Certification or related certifications preferred
