What are the responsibilities and job description for the Senior Product Marketing Manager position at Beautiful?
Our mission : to make it easy for anyone to make beautiful presentations, in minutes. About Beautiful.ai Beautiful.ai is changing the way the world presents by building fast, foolproof tools that enable anyone to tell visual stories that win. The Beautiful.ai team is a playful, driven, and passionate group of pet-lovers, video-gamers, and pickleball enthusiasts. With a globally-distributed remote team and a San Francisco-based office, we find unique opportunities to get to know each other personally, while delivering on our goals. Data-driven decision making and an outcomes-focused mindset are core to our way of working.Today, Beautiful.ai equips 100,000 happy paying customers, from start-ups to multinational Fortune 500 corporations, with a leading presentation software solution. Companies like SAP, HP, Rakuten, LIV Golf and more trust Beautiful.ai to tell their stories. We are a Series B company and have raised capital from prominent investors including Shasta Ventures, Trinity Ventures and First Round Capital and are led by our CTO / Founder, Mitch Grasso, who is a second-time founder in the presentation space.About the role As the Senior Product Marketing Manager, you will build the product marketing discipline and lead the go-to-market strategy for our product offerings, identifying customer needs and solutions that will help drive the growth of the business. In this role, you will be responsible for uncovering customer insights and developing positioning, messaging, and enablement efforts that fuel both PLG adoption and enterprise sales success.This is a highly cross-functional role that will collaborate with the rest of the marketing team, product, engineering, customer success and executive management. This role reports directly to the Chief Marketing Officer.What you’ll be doing : Product Positioning and MessagingDevelop and refine clear, differentiated product messaging and positioning that resonates with both individual users and enterprise buyers.Continuously iterate messaging based on customer insights, competitive analysis, and market trends.Go-to-Market StrategyLead the go-to-market strategy for product launches and updates, collaborating closely with Product, Sales, and Customer Success teams.Define launch goals, create integrated campaigns, and measure success.Design, execute, and optimize multi-channel marketing campaigns to drive conversion, engagement, and retention.Customer Funnel OptimizationCollaborate with lifecycle, content and performance marketing, and product management to develop strategies to increase trailer conversion and customer retention.Develop and execute data-driven testing and learning agenda to optimize conversion.Market Research and Customer InsightsConduct customer research to identify pain points, motivations, and buying behavior across user personas.Analyze competitive landscape and market opportunities to inform product development and marketing strategies.Synthesize customer and market research into actionable insights that influence marketing and product strategy and roadmaps.Cross-Functional CollaborationWork closely with Marketing, Product, Engineering, Sales and Customer Success teams to align on product roadmap and priorities.Establish best practice processes and communications for cross-functional collaboration.What we expect from you : 5-7 years of experience in product marketing within a SaaS subscription company with a PLG motion.Proven track record of developing and executing successful product marketing programs in a PLG funnel.Highly skilled at customer and market research with a history of uncovering actionable insights.Strong analytical skills with the ability to translate complex data into actionable strategies.Excellent project management skills, with the ability to manage multiple initiatives simultaneously.Exceptional communication and interpersonal skills, with a talent for cross-functional collaboration.Deep understanding of SaaS metrics, customer lifecycle stages, and subscription business models.Self-starter with a growth mindset, comfortable working in a fast-paced, dynamic environment.Benefits : Flexible vacation policy and a fully remote work policy100% Medical / Dental / Vision insurance covered for the employee / 60%-65% covered for dependentsComprehensive 401K programFSA and Commuter BenefitsCompetitive Equity with a 4 year vesting scheduleLife / AD&D and Disability CoverageParental leave for birthing or non-birthing parents - specific to each state / 60% coverage under company secondary insurance for birthing parent#J-18808-Ljbffr
