Beauty by Imagination (BBI) is hiring: Director, Growth Marketing in New York

Position Overview :

Lead unified growth marketing strategy across DTC, Amazon, Retail.com, and social commerce channels, managing $20-$25M in annual media spend. Drive customer acquisition, revenue growth, and ROAS optimization across all digital platforms while ensuring cohesive brand presence and efficient budget allocation. Responsible for scaling multi-channel commerce revenue through innovative performance marketing strategies and emerging platforms.

Essential Job Duties & Responsibilities :

Strategic Leadership (35%)

Develop and execute integrated media strategy across DTC, Amazon, Retail.com, and social commerce platforms

Create and manage performance forecasts, revenue goals, and budget planning across all channels

Drive cross-channel attribution modeling and optimization

Establish ROAS targets and efficiency metrics by channel

Lead agency relationships and vendor partnerships

Drive social commerce strategy across TikTok Shop, Instagram Shopping, and emerging platforms

Develop live shopping capabilities and programming calendar

Channel Management (35%)

Oversee paid media campaigns across all platforms :

DTC : Paid Search, Paid Social, Display

Amazon : Sponsored Products, Brands, DSP

Retail.com : Retail Media Networks (Ulta, Walmart, etc.)

Social Commerce : TikTok Shop, Instagram Shopping, Live Shopping

Manage budget allocation and optimization across channels

Drive testing and learning agenda across platforms

Optimize creative strategy and asset deployment

Oversee social commerce initiatives :

TikTok Shop campaign management and optimization

Live shopping event planning and execution

Creator partnerships for commerce

Coordinate cross-platform social content strategy

Develop and execute influencer commerce strategy

Analytics & Optimization (20%)

Lead cross-channel performance reporting and analysis

Develop attribution models for complex customer journeys including social commerce

Create predictive models for customer acquisition

Optimize channel mix based on ROAS and CAC targets

Drive incrementality testing across platforms

Build attribution models for social commerce conversions

Optimize creator performance and ROI

Track and improve live shopping metrics

Develop unified customer data strategy across platforms

Team Leadership (10%)

Build and develop high-performing marketing team

Foster cross-functional collaboration with brand teams

Drive innovation and best practice sharing

Manage external agency relationships

Oversee Social Commerce Manager and team

Coordinate creator relationships and partnerships

Lead training and development for emerging platforms

Required Skills / Qualifications :

• Deep expertise in performance marketing across DTC, Amazon, and retail media
• Strong analytical skills and data-driven decision making
• Experience managing $10M annual media budgets
• Track record of driving ROAS improvement at scale
• Understanding of multi-touch attribution
• Experience with beauty / personal care categories preferred
• Proven experience with TikTok Shop and social commerce platforms
• Understanding of creator economy and influencer marketing
• Experience managing live shopping events
• Track record of scaling social commerce revenue
• Proficiency with major advertising platforms :
• Meta Ads Manager
• Google Ads
• Amazon Ads Console
• TikTok Ads Manager
• Retail Media Platforms

Experience with analytics tools :

Education / Experience Requirements :

Success Metrics :

ROAS improvement across channels

New customer acquisition targets

Revenue growth objectives

Channel efficiency metrics

Team development goals

Social commerce revenue targets

Live shopping event performance

Creator partnership ROI

Social platform ROAS

Cross-channel attribution improvements

Technical Proficiencies :

Media buying platforms

Analytics and BI tools

Attribution platforms

Social commerce platforms

CRM systems

Marketing automation tools

Content management systems

Salary : $20 - $25