What are the responsibilities and job description for the Beauty Co-Lab is hiring: Manager, Content in New York position at Beauty Co-Lab?
Position Overview
The Supervisor of Content will support the Associate Director, Content team, and broader OMD Army team by identifying and executing content strategies that enhance the U.S. Army’s connection with Gen Z audiences. This role will leverage media investment to create custom, impactful content experiences that reinforce the Army's message across linear, digital, social, and emerging platforms.
The ideal candidate will be highly organized, detail-oriented, and proactive, with excellent communication and project management skills. A strong understanding of digital media and brand storytelling is essential. This role will be integral to executing content strategies and will work closely with both clients and agency partners to ensure flawless campaign delivery.
Strategic & Functional Lead
Support Content Strategy Implementation : Work with the Associate Director to drive TCC’s annual planning and content strategy process for the Army account, ensuring alignment with broader agency teams and client objectives.
Identify Emerging Opportunities : Use proprietary tools to identify key cultural insights and emerging platforms to inform content and media activations that resonate with a younger audience.
Develop Communication Materials : Create and present written materials, including brand briefs, client recommendations, and POV documents, to support strategic direction and enhance client engagement.
Evaluate Content Ideas : Consistently apply proprietary evaluation tools to assess and refine content ideas based on Army objectives and Gen Z audience insights.
Execution
Primary Client Contact : Serve as the day-to-day point of contact for clients, media partners, and agency teams, overseeing execution of multi-platform programs and ensuring alignment with campaign objectives.
Content Activation and Distribution : Assist in the activation of distribution plans across digital, social, and emerging media platforms, working to optimize content reach and effectiveness.
Manage Project Timelines : Track and coordinate project timelines across internal and external teams, ensuring that deadlines are met and deliverables are fulfilled.
Oversee Contracts and Legal Requirements : Collaborate with legal and project teams to ensure contract terms and project details are accurately documented and followed throughout each activation.
Measure and Optimize Programs : Work with the Marketing Sciences team to establish KPIs, track program effectiveness, and identify areas for optimization based on performance metrics.
Team Management
Reports to : Associate Director, Content
Thought Leadership
Industry Expertise : Stay updated on emerging media platforms, content trends, and digital marketing innovations relevant to Gen Z engagement.
Support for New Business and Internal Initiatives : Contribute to TCC’s new business pitches and assist with marketing collateral as needed, providing insights and ideas that drive team growth.
Requirements
Experience : Minimum 3 years in entertainment / content marketing, integrated partnerships, or strategic partnership development, ideally with experience in digital / social media.
Cultural Awareness : Familiarity with pop culture, gaming, and sports, with the ability to align these interests to Gen Z content strategies.
Project Management Skills : Proven ability to handle multiple projects with complex workstreams, deadlines, and a variety of stakeholders. Ability to work in a fast-paced environment.
Client Service Skills : A track record of exceptional client service and relationship management, capable of delivering on tight deadlines with consistent professionalism.
Analytical and Strategic Thinking : Ability to connect business goals with actionable, measurable programs, ensuring alignment with client KPIs.
Communication Skills : Excellent verbal and written communication skills, with the ability to create and present impactful materials to clients and internal teams.
Bachelor’s Degree : In communications, media, or a related field is preferred.
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