Manager, Commerce

Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation.

With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Oréal's mission: Create the Beauty that moves the world.

For over a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one vocation: Creating Beauty with a main goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology.

The Manager, Digital Activation (Search) will help to deliver our clients’ business objectives through bespoke and insight rooted digital programs. This individual is the day-to-day liaison between the client and the media community. They will build and maintain strong relationships with the media vendor community to ensure that our clients get premium access to opportunities and that our plans are the most innovative in the industry. The Manager will steward media plan development and implementation, including ongoing and insightful performance reporting and optimization recommendations to maximize return on investment. They will be tasked to manage up to director level and supervise the Associate(s) and Senior Associate(s) day-to-day activities making sure that their growth as digital media professionals is of utmost importance.

What We’re Looking For

• Bachelor’s degree (preferably in marketing, advertising, or communications)
• 4 years of work experience (1 years managing programs focused on delivering and optimizing paid search campaigns)
• 3 years of digital industry experience
• Knowledge of the dynamics of media - how each media element performs alone, how they perform together, and how they are constantly changing
• Understanding of the skills and functions of the Investment side of the business, as well as the Strategic Business Units’ competencies
• Ability to foster a strong, cohesive working team and provide proper, thorough instruction
• Prioritize and multi-task effectively and formulate solutions
• Crucial to understand media data sources in terms of what is measured, the method, and information reported
• Strong understanding of media concepts and terms, creative and budget requirements
• Strong written skills; write clearly and concisely and present orally in an articulate and confident manner
• In-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices, as well as an understanding of social, video, search retargeting, and other online advertising opportunities - Have strong management skills
• Possess a desire to work for a fast-paced, results-based company
• Have strong program management and organizational skills being able to manage multiple projects at once
• Be confident in analyzing and acting on marketing data
  
  

Expectations

• Challenger of the Norm
• Challenges the norm and seeks out innovative approaches to execution media across digital partners/platforms
• Takes nothing at face value and pushes partners to elevate and innovate programs creating first-to-market experiences
• Ability to connect programs to drive impact and ensure maximized asset utility
• Relationship Knowledge Cultivator
• Proactively explore and recommend ways to further service and grow vendor relationships
• Manage large scale partner relationships to foresee future needs and provide ongoing client support
• Provide thought leadership for the junior team in the areas of digital marketing and technology
• Seeks out information to remain current on media trends
• Analytical Thinker
• Create and articulate clear performance metrics and develop associated reports that measure KPI's
• Analyze historical and current campaign results to optimize learning and ensure continuous improvement
• Process and analyze competitive media activity in the marketplace
• Process Focused
• Oversee the buying & implementation of Digital campaigns, coordinating internal resource, setting best practice, and working on planning frameworks
• Ensures strategic consistency across all elements of plan development and implementation
• Promotes and ensures that Digital investments are being maximized and benefits are being delivered to our clients
• Establishes timetables for development of digital plans and manages expectations on deliverables
  
  

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$80,000—$95,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

Beauty Co Lab is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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