What are the responsibilities and job description for the Head of Performance Marketing position at Beaver Process Equipment Pty Ltd?
The Opportunity
Join our team as Head of Performance Marketing. This is a new role created due to company growth.
Key aspects of this role are :
- Global scope – opportunity to build a global performance marketing operation.
- Fast-growing company – startup 10 years ago, targeting $200-250m in 2-3 years.
- Strong budget – serious commitment and significant budget from the owner.
- Startup mindset – build the performance marketing team from the ground up.
- Entrepreneurial culture – founder-led business, fast-moving and ambitious.
- Career growth opportunity – grow your role as the business grows.
- Group-level role – responsible for multiple businesses across the Group.
This is an opportunity to get on board and help drive our global expansion.
The Role
You will lead our Performance Marketing team. Your mission will be to build a performance marketing machine with global reach. You will build a paid demand gen program that dominates the attention of our niche target audience globally. You will build marketing funnels that engage and convert this niche audience. You will create a program for existing customers that lifts our deal origination and win rate. You will be relentless in your pursuit to maximise our audience reach and high-quality lead volume at high return on ad spend (ROAS). You will drive our performance marketing to dominate our niche market globally.
Key responsibilities include :
A major transformation in our performance marketing is required to take our business to the next level. Our niche B2B market is unsophisticated when it comes to performance marketing and there is significant ‘low hanging fruit’ available. Our plan is to build a serious performance marketing operation to exploit this opportunity globally.
Key initiatives in the first 12-18 months for this role will be :
You will also support the broader Beaver Group including other operating businesses.
You will report to the General Manager – Growth & Marketing. The preferred location for this role is our Perth Head Office. We will consider a hybrid role for the initial 12 months for an exceptional candidate. We will provide relocation and visa assistance if required. You will need to build out your team (likely 3-4 in 12 months, 8-10 in 3 years), with an optimised mix of internal team, dedicated offshore support, and specialist agency or contractor project resources.
About You
We are looking for a competitive, results-focused performance marketing leader. You will have a high-performance mindset with a strong belief in the power of performance marketing to drive commercial outcomes. You will be analytical and use logic and data to drive decision-making. You will be highly accountable, hit deadlines, and beat targets. You will be digital-first, with strong tech capability, and a high need for control.
Experience required includes :
The Company
Beaver Group is a private holding company based in Perth, Australia. It invests in private businesses and partners with their leaders to grow these via organic growth and acquisitions. It is led by successful entrepreneur and business owner Josh Beaver.
Why Join Us?
This is an outstanding opportunity to build a world-class B2B performance marketing operation to drive the global expansion of an Australian success story.
How to Apply
To learn more, please contact Janice Vincentia from our recruitment team via email on janice.vincentia@beaverprocess.com.au .
To apply for the role please submit your resume and cover letter (explaining your suitability and motivation for the role) via the link.
J-18808-Ljbffr
Salary : $200 - $250
