What are the responsibilities and job description for the Social Media Specialist position at Beazer Homes?
Social Media Specialist will be responsible for executing Beazer’s Social Media strategy and monitoring the various platforms. The role will report to the Social Media Manager and work with them to execute centralized strategies like content calendar, video, and influencer marketing amongst others, to help attract and engage potential buyers and existing homeowners.
Company Overview: Beazer Homes is committed to employee wellbeing and life-work balance, offering development opportunities, a flexible time-off program, and an industry leading parental leave policy.
Primary Duties & Responsibilities
- Execute the social media monthly calendar – schedule, publish and monitor the conversation on Beazer’s social media platforms.
- Generate meaningful and relevant content that builds a connection with our audience and encourages them to take action.
- Assist the Social Media Manager on ongoing and new projects, and help set up processes for other departments and divisions.
- Multi-skilled and knowledgeable on social media channels and scheduling tools is a plus.
- Create relevant creative assets for social properties (i.e. images, stories, and written).
- Develop short-form videos using existing or new b-rolls for Instagram, TikTok, and YouTube.
- Identify homebuyers for user-generated content on social and coordinate with them for permissions.
- Collect social media data from the platforms and conduct competitive audits with an analytical aptitude.
- Oversee the content published by other employees on Beazer’s social media platforms; ensure they follow the brand guidelines.
- Perform monthly and quarterly clean-up of the pages, and provide insights.
- Staying up to date on best practices and emerging trends on social media.
- Collaboration with other departments and Beazer employees.
Education & Experience
- Bachelor’s degree in journalism or marketing related field
- 2 years of social media experience, including creating and managing content in a corporate or agency setting.
Skills & Abilities
- Excellent written and verbal communication skills
- Adept with all social media platforms
- Multi-tasking and time-management skills
- Ability to work in a fast-paced, agile environment
- Knowledge of video editing and design software like Adobe Premier, VN, CapCut, Adobe Photoshop, Canva, etc., is preferred.
- Working knowledge of social media tools like Hootsuite, Later, Khoros, etc., is a plus.
Physical Requirements
- Hybrid Office Environment
- Optional work from home, requiring professional set up including high-speed internet, privacy and suitable workspace: 70% /-
- Occasional travel to communities/divisions: 10% /-
Additional Responsibilities
The above statements are intended to describe the general nature and level of work being performed. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. Additionally, an employee's job duties may change at any time, in the company's sole discretion.
Personal Information Collection Notice for Job Applicants
In order to process your application, we will ask you to create an account and provide us with certain personal information, including your identification data (e.g. name, date of birth, driver’s license number, contact details), education information, and professional and employment history. If you have any questions about our privacy policy or would like to learn more, please visit Beazer.com/privacy, which includes a link to an additional notice for California residents and which link can also be visited directly at Beazer.com/Californiaprivacy.
Equal Opportunity Employer
