What are the responsibilities and job description for the Digital Marketing Automation Lead position at beBee Careers?
About the Role
We are seeking an experienced Digital Marketing Automation Lead to join our team. In this role, you will be responsible for leading discovery efforts to gather necessary information from clients and internal team members to appropriately understand business needs and solution requirements for lead management and B2B digital marketing efforts.
You will develop deep knowledge of each client's business and available data to ensure platform solutioning is on par with client's marketing and sales objectives. This includes translating business needs into detailed technical requirements for platform configuration, data schemas, and system integrations to deliver against business needs.
Key responsibilities include leading platform configuration and development of digital marketing campaigns across all channels supported in Marketo (email, SMS, push notification, social, web). You will create architecture and technical specifications documents, serve as day-to-day Marketo technical SME to internal and client teams, work closely with data strategy team to manage project workflow and deadlines, and provide support to senior team members throughout project estimation and Marketing Automation discovery/roadmapping engagements, as needed.
