Event and Marketing Coordinator

Job Summary

Visit Palatka in Putnam County, Florida, is seeking a dynamic and highly motivated Event Coordinator to join our team. This role will support our mission to promote tourism, enhance local experiences, and drive community engagement through well-planned events and effective marketing campaigns. The ideal candidate will have experience in event planning, a creative flair for marketing, and a passion for promoting local attractions and experiences.

Key Responsibilities:

Event Coordination:

• Plan, organize, and execute various events, including festivals, conferences, concerts, and community celebrations, that attract visitors to Palatka.
• Work with local vendors, venues, and partners to secure locations, negotiate contracts, and arrange event logistics.
• Oversee event timelines, budgets, and deliverables to ensure smooth execution and adherence to budgets and schedules.
• Coordinate with staff, volunteers, and other stakeholders to ensure the effective management of all aspects of each event.
• Provide on-site management during events, ensuring all operational aspects are executed smoothly, including setup, attendee engagement, and post-event breakdown.
• Collaborate with local businesses and organizations to maximize event exposure and partnership opportunities.

Marketing & Promotion:

• Develop and implement marketing strategies to promote events, attractions, and tourism in Palatka.
• Create compelling content for digital and print materials, including social media posts, newsletters, event flyers, and the Visit Palatka website.
• Manage and grow Visit Palatka's social media presence (Facebook, Instagram, Twitter, etc.), including regular updates, event promotions, and community engagement.
• Work closely with local media outlets, influencers, and bloggers to secure event coverage and tourism visibility.
• Monitor and track marketing campaigns, analyze their effectiveness, and provide reports on key metrics.
• Develop promotional materials, advertisements, and online campaigns to increase tourism awareness and drive traffic to Palatka.
• Coordinate partnerships and sponsorships for events and tourism initiatives to expand outreach.

Community Engagement & Outreach:

• Act as the primary liaison between Visit Palatka and the community, ensuring all stakeholders (businesses, residents, organizations) are informed and engaged.
• Attend community meetings, network with local organizations, and seek opportunities to foster collaborative efforts.
• Assist with tourism-related inquiries and help promote local services to visitors.

Qualifications:

• Bachelor's degree in Marketing, Event Planning, Hospitality, or a related field (preferred).
• Minimum of 2 years of experience in event coordination, marketing, or related roles.
• Strong organizational skills with the ability to manage multiple events and projects simultaneously.
• Proficiency in social media platforms and marketing tools (Facebook, Instagram, Canva, Hootsuite, etc.).
• Excellent verbal and written communication skills.
• Ability to work independently and as part of a team.
• Creative thinking, attention to detail, and problem-solving skills.
• Knowledge of the local community, attractions, and tourism industry is a plus.
• Ability to work flexible hours, including evenings and weekends, when necessary.

Compensation:

• Competitive salary based on experience.
• Health, dental, and vision insurance options.
• Paid time off and holidays.
• Opportunity to work in a dynamic, community-driven environment.

How to Apply:

Interested applicants should submit a resume, cover letter, and any relevant portfolio work.

If you have a passion for planning unforgettable events and promoting the vibrant community of Palatka, we encourage you to apply and be part of our exciting journey to showcase all that Putnam County has to offer!