What are the responsibilities and job description for the Digital Marketing Strategist position at Becker's Best Shoes?
Marketing and E-commerce Manager
About Us: Becker's Best Shoes is a dynamic and innovative footwear company dedicated to comfort. Our mission is to provide high-quality products that meet the needs of our customers.
We are seeking an experienced Marketing and E-commerce Manager to join our team and drive our online presence forward.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies to increase brand awareness and drive online sales, focusing on our e-commerce platform.
- Create and distribute marketing content effectively, leveraging both online and offline channels.
- Plan and execute innovative promotional offerings, marketing campaigns, and events to engage with our target audience.
- Strengthen relationships with clients and company partnerships, fostering a strong network for business growth.
- Collaborate with the sales team to ensure marketing efforts support their sales goals and drive revenue growth.
- Analyze and report on the success of marketing campaigns and events, using data-driven insights to refine strategies.
- Manage and optimize our e-commerce platforms, ensuring a seamless and user-friendly shopping experience for our customers.
- Stay up-to-date with industry trends and emerging technologies to keep our e-commerce operations competitive and innovative.
Requirements:
- 1-3 years of marketing experience, preferably in the footwear industry.
- Excellent writing and communication skills, with the ability to craft compelling content.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Proficiency in e-commerce and marketing platforms, as well as digital marketing tools.
- Creative thinking and problem-solving abilities, with a focus on driving business results.
- Able to work independently and as part of a team, with a flexible and adaptable mindset.
