What are the responsibilities and job description for the Marketing Lead position at Beckley Waves?
Beckley Academy PBC is dedicated to advancing public education and training surrounding psychedelic-assisted therapies. As part of the internationally recognized Beckley Foundation, pioneered by Amanda Fielding, a leading figure in psychedelic research whom the Financial Times designated the “first lady of LSD,” we're at the forefront of exploring the transformative potential of these therapies for mental health conditions like PTSD, depression, and addiction.
As our Marketing Lead, you will play a pivotal role in establishing Beckley Academy as a trusted resource for mental health professionals, healthcare institutions, and individuals exploring psychedelic-assisted therapies. You will lead our SEO strategy and content development, driving traffic to our platform and engaging our target audience. This role offers significant autonomy and the chance to make a tangible impact in a dynamic and innovative space.
Responsibilities:
- Develop and implement a comprehensive content marketing strategy aligned with Beckley Academy's mission and goals.
- Lead SEO optimization efforts to enhance organic visibility and drive targeted traffic.
- Create engaging and informative content across various digital platforms.
- Manage and analyze marketing campaign performance, identifying areas for improvement.
- Collaborate with the Beckley Academy team to ensure consistent messaging and branding.
Preferred Qualifications:
- 10 years of professional marketing experience, demonstrating a strong understanding of digital marketing principles and best practices.
- Proven ability to develop and execute successful digital marketing campaigns.
- A genuine interest in education, healthcare training, mental health, and the potential of psychedelic-assisted therapies.
- Ability to work independently, take initiative, and drive projects forward.
- Excellent communication and writing skills.
Commitment:
- This is initially a volunteer position requiring approximately 10-15 hours per week.
To Apply:
Please submit your resume or LinkedIn profile, along with a brief statement outlining your interest and relevant experience, to info@beckleywaves.com with the subject line "Beckley Academy – Marketing Lead."