CRM & Email Marketing Lead

Becoming You is a transformative brand led by Suzy Welch, designed to help individuals unlock their highest potential through powerful digital products, immersive experiences, and life-changing methodologies. We guide people through the exhilarating, sometimes surprising journey toward their authentic purpose—helping them move beyond societal pressures to craft lives of deep meaning and fulfillment.

We're expanding our suite of digital offerings—including interactive programs, courses, self-development tools, and email-based learning experiences—and we need an exceptional Lifecycle Marketing Lead to bring our vision to life.

We are seeking a highly analytical and creative Growth & Lifecycle Marketer to develop and optimize digital marketing strategies, customer journeys, and audience engagement across multiple touchpoints.

You will be responsible for:

🔹 Growing & retaining our audience across email, digital products, and live events

🔹 Creating & executing full-funnel lifecycle marketing strategies

🔹 Driving engagement & conversions with data-driven marketing decisions

🔹 Developing email-based courses to bring more people into the Becoming You universe

🔹 Optimizing & scaling email workflows, and cross-channel marketing

TL;DR: You’ll be the architect of our audience's journey—ensuring they discover, engage, and stay invested in Becoming You’s mission.

• Own and optimize all email marketing touchpoints, from welcome sequences to re-engagement campaigns.
• Develop behavioral email workflows using Mailchimp, SendGrid, and Google Analytics to increase engagement and retention.
• Build email-based courses that introduce people to Suzy Welch’s thought leadership and Becoming You’s offerings.
• Craft personalized, segmented email journeys that nurture leads, encourage conversions, and deepen engagement.
• Optimize email open rates, CTRs, and conversions through testing and strategic messaging.

🔹 Goal: Expand and engage our email audience, turning subscribers into lifelong Becoming You advocates.

• Run A/B tests on email content to improve performance.
• Identify new channels and tactics to expand audience reach and increase email conversions.
• Conduct market research and analyze user behavior to refine marketing strategies.

🔹 Goal: Drive acquisition, engagement, and retention while optimizing ROI.

• Develop and execute email marketing campaigns to drive ticket sales for in-person events and workshops.
• Implement strategic audience targeting to expand attendance and engagement.
• Optimize event email marketing funnels for increased conversions.

🔹 Goal: Sell out our IRL experiences and create highly engaged attendees.

• Identify bottlenecks in the customer journey and implement solutions to improve conversion rates.
• Develop re-engagement campaigns for inactive users with targeted nudges (e.g., "Need help with the next step?").
• Track and analyze key performance metrics, providing insights to optimize user experience.
• Implement upsell & cross-sell email sequences to drive additional product engagement (e.g., workbooks, coaching, premium tools).

🔹 Goal: Grow and retain users by making their journey with Becoming You seamless, engaging, and valuable.

🔹 4 years of experience in growth marketing, lifecycle marketing, or CRM strategy.

🔹 Proficiency in email marketing tools (Mailchimp, SendGrid, Klaviyo, or similar).

🔹 Strong analytical mindset, with experience using Google Analytics, Mixpanel, or similar.

🔹 A deep understanding of customer journeys & behavior-driven marketing.

🔹 Excellent copywriting and design skills—you know how to craft compelling emails and ad copy.

🔹 A strategic thinker who thrives in a fast-moving environment.

🔹 Passion for personal development, coaching, and guiding people toward fulfilling careers and lives.

Bonus Points:

🔹 Experience working for a thought leader, coach, or self-improvement brand.

🔹 Familiarity with Suzy Welch’s work.

🌍 Mission-driven work: Help people discover their authentic purpose.

🏡 In-person work: We work in person five days a week on the Upper East Side. Salary Range: 80-110k, with health insurance and benefits.

💡 Creativity encouraged: Your ideas and voice matter here.

🐶 Cute dogs included: Meet Audrie, Sir, and Pierre—our unofficial team mascots.

🚀 This is the opportunity to build and scale a transformative brand from the inside out.