UX/Digital Content Writer & Strategist

Becoming You is a transformative brand led by Suzy Welch, designed to help individuals unlock their highest potential through powerful digital products, immersive experiences, and life-changing methodologies. We guide people through the exhilarating, sometimes surprising journey toward their authentic purpose—helping them move beyond societal pressures to craft lives of deep meaning and fulfillment.

We're expanding our suite of digital offerings—including interactive programs, courses, self-development tools, and email-based learning experiences—and we need an exceptional UX Writer / Digital Content Writer & Strategist to bring our vision to life.

We are looking for a brilliant, strategic, and deeply empathetic writer who understands how content shapes user experiences, builds trust, and drives action. You’ll be at the intersection of UX writing, brand storytelling, and conversion-focused content, ensuring our digital products not only engage but retain users.

This is a high-impact role: your words will guide users seamlessly through their Becoming You journey—from discovery to long-term engagement. If you love crafting content that feels both polished and deeply human, and have experience writing for B2C digital products that truly make an impact—this is the role for you.

This role is in-person, Monday - Friday (Manhattan). Medical, Dental, and Vision Benefits included.

🔹 Write and refine UX copy across digital products, ensuring clarity, engagement, and ease of use.

🔹 Develop compelling, high-retention content for product interfaces, interactive courses, workbooks, email-based learning, and digital experiences.

🔹 Shape and maintain a distinct, lively brand voice that resonates deeply with Suzy Welch’s audience.

🔹 Optimize for conversion & retention: Craft persuasive, high-retention copy that enhances engagement and ensures users complete their journey with us.

🔹 Leverage warmth & emotional resonance: Create messaging that feels personal, inspiring, and action-driven.

🔹 Collaborate closely with designers, product managers, and marketing teams to create seamless, intuitive user experiences.

🔹 Test, iterate, and optimize copy based on engagement data, A/B testing, and audience insights.

🔹 Ensure readability, accessibility, and SEO optimization to enhance content discoverability and effectiveness.

🔹 Develop high-impact email sequences that nurture users through their journey—whether it’s welcoming them, re-engaging them, or guiding them toward the next step in their transformation.

✅ 5 years of experience in UX writing, digital content strategy, or conversion copywriting for B2C digital products.

✅ A strong portfolio showcasing UX writing and digital content work that is engaging, strategic, and results-driven.

✅ Deep understanding of brand voice development and how content drives action.

✅ Experience writing for self-development, learning, coaching, or personal transformation platforms is a major plus.

✅ B2C experience—especially in crafting copy that speaks directly to individuals in an emotional, engaging, and trust-building way.

✅ Mastery of persuasive, conversion-focused writing—understanding how to move users from passive readers to engaged participants.

✅ SEO knowledge & content optimization skills to enhance organic discoverability.

✅ A passion for personal growth & transformation—our work is mission-driven, and we want you to care about it as much as we do!

✅ Strong cross-functional collaboration skills—you’ll be working with product designers, marketers, and growth strategists to craft high-performing content experiences.

✨ Work directly with a mission-driven team dedicated to helping people unlock their highest potential.

🚀 Influence the voice & content of a rapidly growing digital brand.

📚 Create work that matters—your writing will inspire, educate, and empower.

💡 A high-energy, creative environment where your ideas and expertise are valued.

🏡 In-Person—five days a week. Salary Range: 90-110k, with health insurance and benefits.

🐶 Bonus: If you love dogs, you’ll get to meet Audrie, Sir, and Pierre—our unofficial mascots!

Send your resume, a brief cover letter, and a portfolio showcasing your best UX writing and brand content work. We’re excited to see how your words can shape the Becoming You experience!