Manager of Demand Generation Marketing

We Go Beyond:

At Beyond, we believe that everyone should “Be You!”. Beyond is a community that upholds a culture of understanding, acceptance, and respect. We believe a person’s individuality is at the core of diversity, and those traits, beliefs, and characteristics should be valued and embraced. Living by this ethos is essential to the success of our business. Our goal is to foster a more diverse environment where every employee visibly demonstrates inclusive behaviors and respect for individuals.

This position is eligible for remote work. Currently we can hire employees in the following states: Arizona, California, Connecticut, Florida, Georgia, Idaho, Kansas, Maine, Massachusetts, Michigan, Minnesota, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Rhode Island, South Dakota, Texas, Utah, Washington, Wisconsin, Wyoming. This role will have occasional on site expectations.

Job Responsibilities

• Create, implement, track, analyze and optimize demand generation campaigns across marketing channels for consumer audiences with an emphasis on testing, tuning, and optimizing for maximum impact for the business.
• Experience leveraging marketing platform (Google Display Ads, Facebook Ads Manager, Pinterest Paid Ads, Partnerize, etc.), analytics data (Google Analytics) and company data (multi-touch attribution) to optimize campaigns. SQL experience a plus.
• Experience with audience segmentation strategies, 3rd party data providers, and predictive audiences (BQML).
• Advanced MS Excel fluency required (pivot tables, charts, vlookup, regression analysis)
• Utilize successful bidding strategies and effective audience management on campaigns to hit target acquisition, volume goals, and efficiency metrics.
• Actively test and analyze Campaign elements to increase ROI and drive incremental volume.
• Provide consistent and effective support to senior management on new marketing campaigns to drive additional traffic and sales.
• Perform other duties as required and assigned by manager and upper management.
• Experience hiring and leading diverse teams
  
  

Job Requirements

• Bachelors degree in marketing business communications or related field
• 5 years of ecommerce marketing experience managing large scale paid campaigns and digital marketing content in multiple social media channels including Facebook, Instagram, Pinterest, Twitter, TikTok is required must have a strong understanding of major social platform algorithms, advertising products and optimization levers
• Must be proficient with Microsoft Office applications
• Must have a proven ability to collaborate with others to understand and complete project goals
• Working experience in Google display ads, Facebook ads manager and Google Analytics
• Proficient in excel, SQL a plus
• Strong organizational slash project management skills, including high attention to detail and ability to prioritize tasks
• Collaborative spirit and problem solving mindset
  
  

Base Pay Range:

$74,000 - $90,000 per year DOE

Physical Requirements

Must be able to sit and/or stand for long periods at a time.

Equal Employment Opportunity

It is company policy to provide equal employment opportunity for all applicants and associates.  This policy includes our commitment to ensure that all employment decisions are made without regard to race, color, religion, gender, national origin, disability, pregnancy, veteran status (including Vietnam era veterans), age, sexual orientation, gender identity, or any other non-job-related characteristic protected by law.

Who We Are:

We’re a passionate group of collaborative problem solvers and creative innovators, working on cutting-edge technology. From building award-winning retail applications (with amazing AR functionality) to creating leading blockchain and machine learning technologies, each of us embodies a unique value and contributes a diverse perspective to the team.

What We Offer:

• 401k (6% match)
• Flexible Schedules
• Onsite Health Clinic
• Tuition Reimbursement, Leadership Development Program, & Mentorship Program
• Onsite Fitness Center
• Employee Resource Groups (LatinX, Black Employee Network, LGBTQIA , Women’s Network, Women In Tech)
• And More…
• Benefits vary based on position, tenure, location, and employee election
  
  

Physical Requirements:

This position requires you to sit, stand and perform general office functions. You may also be required to lift up to 25 pounds occasionally. Bending, stooping and reaching are also frequently required.

Equal Employment Opportunity:

It is our policy to provide equal employment opportunity for all applicants and associates.  This policy includes our commitment to ensure that all employment decisions are made without regard to race, color, religion, gender, national origin, disability, pregnancy, veteran status (including Vietnam era veterans), age, sexual orientation, gender identity, or any other non-job-related characteristic protected by law.

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