What are the responsibilities and job description for the Chief Marketing Officer (CMO) position at BedJet?

BedJet Company Background

Please double check you have the right level of experience and qualifications by reading the full overview of this opportunity below.

BedJet is a growing sleep technology brand based in the beautiful ocean front destination city of Newport, Rhode Island. We design and manufacture innovative, differentiated and highly engineered consumer products for bedrooms that improve comfort and sleep. Current product lineup includes the worlds #1 best-selling and highest consumer rated cooling, warming and sweat drying climate comfort system just for beds, and the world’s thinnest and most compact motion adjustable bed frame technology.

BedJet was founded as a digitally native ecommerce DTC company and has grown every year since first shipping product in 2015. The company is now selling in over 40 countries, including USA, Canada, EU, UK and Australia. The company maintains all functions critical to ecommerce DTC sales success with an experienced in-house team, with little dependence on outside agencies. This in-house team supports all digital media production including video, website development and management, all social media and PPC advertising and all influencer / affiliate programs.

Until the first half of 2024, company sales were primarily online via BedJet.com and Amazon. In 2024 the company launched a multi-year initiative to transition into omni-channel sales, with a focus on growth via resellers and brick-and-mortar retailers. The product was most recently successfully launched in Best Buy stores in mid-November 2024.

As BedJet moves into its next chapter of growth, the Founder / CEO is looking for an experienced and energetic chief marketing officer (CMO) to continue the massively successful revenue trajectory of the company. At BedJet, every employee has an equity stake in the company and the CMO position would be no exception. The company is owned jointly by the Founder and private equity investors.

At BedJet, the CMO is directly responsible for revenue and will lead the strategic direction and execution of all marketing initiatives. The CMO will have the opportunity to work closely with cross-functional teams, leverage advanced marketing technologies, and significantly impact our organization's growth trajectory. It is expected that the CMO will be both a team leader and substantial individual contributor. This is not a remote work opportunity.

BedJet CMO Role Objectives :

The overarching primary objective is the creation of enterprise value and revenue growth.
Lead and mentor an existing team of ecommerce marketing professionals, providing guidance, feedback and support to drive sales growth and excellence in marketing execution.
Develop and implement new revenue growth initiatives utilizing ecommerce and traditional marketing and sales methods.
Lead the company into untapped marketing channels or audiences that can provide incremental revenue expansion at attractive customer acquisition costs. Train and grow the marketing team in areas previously not explored.
Significantly expand the company’s omnichannel revenue mix with new and existing brick-and-mortar retailers, online resellers, and other wholesale opportunities.
Drive efficiency in customer acquisition costs.
Develop and manage ecommerce marketing budgets with highly effective resource allocation.
Curate pricing strategies that maximize profitability while remaining competitive in the marketplace.
Expand the company’s influencer and affiliate marketing capabilities.
Oversee the creation of captivating marketing collaterals, including digital and non-digital content, ads and videos, retail displays, etc.
Collaborate with different teams, including product development and operations to ensure a seamless alignment and execution of marketing initiatives.
Develop and manage brand positioning and strategy across the various channel opportunities
Monitor and analyze market trends, consumer insights, data analytics, and competitor activities to identify growth opportunities and maintain a competitive edge.
Act as a brand ambassador, representing the company's values and maintaining consistent brand identity across all touchpoints.

Required skills and qualifications

A bachelor's degree in business administration, marketing, or an equivalent field. MBA preferred.

10 years of experience as a marketing officer or an equivalent senior marketing leadership role at a profitable omnichannel and ecommerce growth company selling high initial order value consumer products. Preference is for candidates to have a demonstrated track record at companies operating at greater than $30MM revenue, or have a demonstrated track record of scaling a smaller company than that by at least $20MM in revenue.

Solid experience in consumer brand management and marketing, including building comprehensive pricing and promotion plans across multiple channels, and strategies for brand development (website, value proposition, messaging, positioning, etc.)

Proven track record of developing, managing, and executing wide-ranging marketing campaigns across B2C verticals in the ecommerce space and B2B channels while making a profit.

Proven track record in omni-channel marketing efforts that include expansion into brick-and-mortar big box retail and / or brick-and-mortar specialty retail

Deep experience with Shopify and Amazon ecommerce platforms.

Deep experience with PPC and social media advertising platforms, marketing automation tools and analytics platforms (examples : Google Ads, Meta, Ads, Reddit Ads, Tik Tok Ads, Klaviyo, Attentive, TripleWhale, Hotjar, Google Analytics).

Strong analytical and problem-solving abilities, with the capacity to leverage data and insights for informed decision-making.

Experience in scaling marketing operations, managing international marketing teams, or expanding into new markets.

Ability to operate both as a team leader and an individual contributor.

Ability to understand and negotiate contracts with resellers, distributors, and other marketing partners.

Knowledge of regulatory requirements and legal considerations related to marketing activities.

Proficiency in public relations, business development strategies, and customer experience enrichment.

Excellent leadership and team management skills, with the ability to inspire, mentor, and develop marketing professionals.

Ability to develop and administer incentive compensation plans to align employee compensation with company performance.

Exceptional communication and interpersonal skills to collaborate with cross-functional teams, senior executives, and external stakeholders.

Job Type : Full-time

Pay : $140,000.00 - $300,000.00 per year

Benefits :

401(k)

401(k) matching

Dental insurance

Employee discount

Flexible schedule

Health insurance

Health savings account

Paid time off

Parental leave

Work Location : In person

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Salary : $140,000 - $300,000

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