Paid Media Marketing Specialist

We are seeking a results-driven Paid Search Manager to lead our digital marketing campaigns. This role requires expertise in Google Ads, Facebook/Meta Ads, and social media content management. The ideal candidate excels in conversion optimization, ad performance tracking, and budget management. You’ll work alongside our in-house team to align paid strategies with business goals and help scale our clients' success.

Responsibilities

• Develop, implement, and manage paid search campaigns across Google Ads, Facebook/Instagram, and other ad platforms.
• Conduct research to identify target audiences and optimize ad performance through data.
• Use Google Tag Manager to track conversion events and user behavior accurately.
• Analyze campaign metrics and continuously optimize for better performance and ROI.
• Collaborate with the SEO and design teams to align campaigns with broader marketing strategies.
• Manage and allocate advertising budgets efficiently.
• Stay on top of the latest trends in PPC, paid social, and digital advertising.
• Create and oversee engaging social media posts as they relate to ad campaigns.
• Provide reporting and actionable insights to stakeholders and clients.

Requirements

• Proven experience managing paid ad campaigns, with a strong focus on conversion tracking and lead generation.
• Proficient in Google Ads, Google Tag Manager, and analytics tools.
• Experience with Meta Ads Manager and running Facebook/Instagram campaigns.
• Ability to analyze performance data and adjust strategies accordingly.
• Strong organizational skills with the ability to manage multiple campaigns.
• Excellent written and verbal communication skills.
• Knowledge of SEO and how it complements paid search strategies.
• Social media content experience is a plus!

Why Join Bedrock Digital?

At Bedrock, we don’t just manage ads — we build full marketing systems that deliver real results. We work with small businesses and growing enterprises across the U.S., helping them scale through modern strategies. This is a great opportunity to grow your career on-site with a talented and passionate team in El Paso.

Job Type: Full-time

Pay: $14.00 - $16.00 per hour

Expected hours: 40 per week

Benefits:

• Paid time off

Schedule:

• 8 hour shift

Experience:

• Facebook Advertising: 1 year (Required)
• Google Ad Manager: 1 year (Required)

Language:

• English (Required)
• Spanish (Required)

Ability to Commute:

• El Paso, TX 79925 (Required)

Ability to Relocate:

• El Paso, TX 79925: Relocate before starting work (Required)

Work Location: In person

Salary : $14 - $16